Smart Plus Research

Belgrade, Serbia

Corporate Member ESOMAR Corporate Member

Kralja Milana 23
11000 Belgrade
Phone: +381114123000

Smart Plus Research understands you and your business. We always have an idea how to approach your business problem keeping up to the solid methodological principles at the same time. Being a partner with our clients allows us to provide right recommendations.

Founded 2016
Employees 12
Interviewers 700

Company type:

  • Full Service Market Research Agency

We are a team that has been sharing the same passion towards researching for a long time – with our hard work and accumulated experience, we have understood what is important in this business, and now we are here to share our vision with you !

The Team is composed of psychologists, statisticians, economists and engineers that work together on a multidisciplinary approach to ensure coming up with the best possible solution for any given challenge brought up before their clients.

Smart Plus Research services are offered both as a whole, with one, all-around research solution as well as each service individually. The process usually starts with research design followed by questionnaire creation, sampling, data collection, data analysis and reporting the findings. We insist on providing action steps that need to be carried out in order to improve business, directly or indirectly by taking care of brand, customer satisfaction, usage and attitude, pricing policy or any other aspect of doing business.

Agency has an online panel of 10.000+ panelists, assuring the ease of any CAWI data collection methodology to be carried out. Aside from having modernly equiped CATI studio, Smart Plus Research has Focused Group Discussion (FGD) studio at its disposal. Regardless of data collection technique that is used, powerful statistics tools that have been, and will be used, assure getting most of the data.


Research specializations

Market Sectors

  • Beverages
  • Consumer Services
  • Financial Services
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Retail Research
  • Mystery Shopping

Research Services

  • Consultancy
  • Business-to-Business Research
  • New Product Research
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • Online

Research conducted in


  • Europe (Central/Eastern)


  • Albania
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Macedonia
  • Montenegro
  • Romania
  • Serbia
  • Slovenia

Key people

Mr. Nikola Sekulić
Managing Director

Mr. Goran Ristić
Managing Director

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