BDRC Asia

Singapore, Singapore

51 Goldhill Plaza
#14-04/05
308900 Singapore
Singapore
Singapore
Phone: 656 578 9400
Fax: 656 258 4629

BDRC Asia specialises in new product development, concept testing, branding & communications, shopper insight, & customer experience. BDRC has a range of ground breaking research solutions including our highly acclaimed Tri-Sight consumer deep dive methodology, and Customer Effort Scoring.

Founded 2011
Employees 12
Turnover US$ 2,000,000
Interviewers 50

Company type:

  • Full Service Market Research Agency

Affiliation:
BDRC Group

Professional Associations:

  • Market Research Society of Singapore (MRSS)

BDRC Asia is part of the award winning BDRC Group, with offices in the UK, USA, South Africa, Indonesia, Singapore, Australia, and China.

BDRC Asia specialises in new product development, concept testing, branding & communications, shopper insight, and customer experience. BDRC has introduced a range of ground breaking research solutions to Asia including our highly acclaimed Tri-Sight consumer deep dive methodology, and Customer Effort Scoring (CES) bringing a new understanding of customer loyalty and more actionable insights to improve customer engagement.

A full service agency with in-house online and offline data collection, the main sectors we work in include FMCG, financial services, travel, telecoms, media, and F&B.

Our senior management team has international experience and is dedicated to delivering best in class research with local market insight.


BDRC Asia: Providing Intelligence

Research specializations

Market Sectors

  • Financial Services
  • Media
  • Cable / Satellite TV
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Business-to-business
  • Customer Satisfaction Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Data Collection / Field Services
  • Field Department - Independent
  • Panels
  • Communities
  • Telephone
  • Qualitative
  • Sensory Research

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • American Samoa
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Belarus
  • Belgium
  • Bhutan
  • Borneo
  • Bosnia-Herzegovina
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Cambodia
  • Canada
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Cook Island
  • Costa Rica
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Fiji Islands
  • Finland
  • France
  • French Polynesia
  • Georgia
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Guam
  • Guatemala
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Malaysia
  • Maldives
  • Malta
  • Marshall Islands
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Myanmar
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Norfolk Island
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestinian Territory
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Samoa
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • South Africa
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tajikistan
  • Tasmania
  • Thailand
  • Timor-Leste
  • Tonga
  • Tunisia
  • Turkey
  • Turkmenistan
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Yemen

Key people

Mr. Piers Lee
Managing Director
ESOMAR Member
Linkedin profile

Ms. Peiyoke Loh

Ms. Joy Ngiam

Ms. Juliet Gordon

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