AGB Nielsen Media Research (South Africa) (Pty) Ltd

Southdale, South Africa

Nielsen Office Park, 7 Handel Road, Ormonde
PO Box 2208
2135 Southdale
South Africa
Phone: +27114953180

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company with leading market positions in marketing and consumer information, retail measurement, television and other media measurement, online intelligence, and mobile measurement.

Founded 1923
Employees 40,000 employees worldwide. 415 employees in South Africa (excluding interviewers)
Turnover 6.3 billion USD (global turnover of Nielsen as per 2016 Annual Report)
Interviewers 180 in South Africa

Company type:

  • Full Service Market Research Agency

Nielsen is a global company and may have various levels of activation and participation with research focused organizations

Professional Associations:

  • IAB
  • MMA

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen?s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content?video, audio and text?is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry?s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world?s population. For more information, visit

Research specializations

Market Sectors

  • Beverages
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Media Research
  • Media Research - General
  • New Product Research
  • New Product Development
  • Retail Research
  • Store Audits

Research Services

  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Audience / Media Measurement
  • Consumer Research
  • Panels
  • Panels - General

Research conducted in


  • Africa


  • Algeria
  • Cameroon
  • Côte d'Ivoire
  • Egypt
  • Ghana
  • Kenya
  • Morocco
  • Nigeria
  • South Africa
  • Tanzania
  • Tunisia
  • Uganda

Key people

Mrs. Amado Angelique
Associate Director - Product And Digital Strategy Lead

Murphy Terry

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