BMi Research (Pty) Ltd

Johannesburg, South Africa

H Santos Building
30 Arena Close Bruma
2008 Johannesburg
South Africa
Phone: +27116157000
Fax: +27116154999

BMi Research is a valued insights partner to numerous blue chip companies. Specialising in leading edge Market Performance, Customised Insights, Data Management and Integration, Analytics and Consulting, Instore Research, Mystery Shopping and Print Advertising Services.

Founded 1983
Employees 60
Interviewers 120

Company type:

  • Full Service Market Research Agency


Professional Associations:



BMi Research (BMi) is a qualitative and quantitative full service agency which provides extensive tracking and commissioned research solutions. Whether its Business to Consumer (B2C) or Business to Business (B2B) solutions, BMi will tailor the solution required. Solutions offered extend to from raw material suppliers through to the retail and wholesale trade and includes shoppers. BMi has developed a strong retail price tracking solution using mobility. With a growing footprint in Africa of 16 countries, BMi is able to offer multi-market coverage across multiple sectors. In order to achieve cost effective solutions, technology is harnessed to create fast and effective research solutions.

Delivering insights to clients is what BMi strives to deliver and to this end is constantly evaluating unique and customized solutions for clients including data delivery on customized web portals.

Advanced analytics and building customised dashboards is part of BMi's story telling capabilities and includes in house developers building solutions across dashboard programs.

Whether the need is retail audits, promotional tracking, category quantification, shopper insights, sensory testing, consumer preferences or commissioned research across a wide spectrum of sectors, BMi has a team geared to meet these requirements.

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Retail / Wholesale
  • Restaurants / Food Service
  • Supermarkets
  • Telecommunications

Research Solutions

  • Business-to-business
  • Consumer Research
  • Retail Research
  • Mystery Shopping
  • Store Audits

Research Services

  • Consultancy
  • International Research
  • Data Collection / Field Services
  • Pre-Recruiting
  • Panels
  • Panels - General
  • Telephone

Research conducted in


  • Africa


  • Angola
  • Botswana
  • Congo, Democratic People's Republic
  • Ghana
  • Kenya
  • Lesotho
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Key people

Mr. Kevin Kruger
Chief Executive Officer

Ms Leanne Freeman -Customised Insights Manager

Ms Sandra Steenkamp - Mystery Shopping Manager

Ms Marilyn Nel - Research Manager

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