BMi Research (Pty) Ltd

Johannesburg, South Africa

Cognition House
2194 Johannesburg
Gauteng
South Africa
Phone: +27116157000

BMi Research is a full-service market research provider with over 48 years of experience across the South African market value chain. With our consultative approach, we are able to provide our clients with services and tools that help their businesses grow.

Founded 1983
Employees 60
Interviewers 120

Company type:

  • Full Service Market Research Agency

Affiliation:
CGCSA; PackagingSA

Professional Associations:

  • SAMRA

Certification:
SAMRA

BMi Research assists many leading South African brands with customised market research. With years of experience, we partner with clients in various industries including FMCG, education, packaging, and financial to support their strategic initiatives, providing insights through a single integrated platform. 
 
BMi has two divisions that collectively provide a cohesive market research solution.
 
Pricing Intelligence & Revenue Growth Management:
- E-Commerce intelligence
- Promotional intelligence
- Retail instore solutions
- Advanced pricing intelligence solution

Consumer Behaviour & Business Insights:
- Online customer experience & mystery shopping
- Marketing & advertising effectiveness
- Brand perceptions
- Market Performance

Research specializations

Market Sectors

  • Financial Services
  • Retail / Wholesale
  • Fast Food Industry
  • Restaurants / Food Service
  • Supermarkets
  • Telecommunications

Research Solutions

  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • Retail Research
  • Mystery Shopping
  • Store Audits

Research Services

  • Consultancy
  • International Research
  • Data Collection / Field Services
  • Pre-Recruiting
  • Panels
  • Panels - General
  • Online

Research conducted in

Regions

  • Africa

Countries

  • Angola
  • Botswana
  • Congo, Democratic People's Republic
  • Ghana
  • Kenya
  • Lesotho
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Key people

Ms Jenni-Ruth Coggin - Consumer Behaviour & Business Insights

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