Frontline Research Group

Port Elizabeth, South Africa Corporate Member ESOMAR Corporate Member

9 Lutman Street
Richmond Hill
6001 Port Elizabeth
Eastern Cape
South Africa
Phone: +27-86-9990407
Fax: +27-41-5862254

Frontline Research is a full house research facility, with our key strengths being our ability to penetrate and inform on the emerging markets in Africa, as well as the flexibility of our research programs.

Founded 1996
Employees 50
Turnover USD 3 000 000
Interviewers 500+

Company type:

  • Full Service Market Research Agency

Affiliation:
FRG International Limited

Professional Associations:

  • SAMRA - The Southern African Marketing Research Association

Frontline Research is a full-house research facility, with a strong emphasis on Trade Research, but with capability in other research sectors.
Our services cover the entire research spectrum, from conceptualization and design to implementation, analysis and reporting, at executive level.
Our particular expertise lies in Trade research, with emphasis on emerging markets and bottom end trade.
We don’t start with a standard product: we customize each product by asking you what you want, and help you to put together a specification for a service that suits your needs.
In Africa, we recognize that Traditional Trade is just as important, if not more important, than Modern Trade. Therefore our focus is on ensuring that the read of Traditional Trade is highly credible, and provably accurate.
We have many years of experience in measuring these difficult sectors and pride ourselves in providing key insights and guidance within these markets to our clients.
Due to our excellent footprint in Africa, our ability to penetrate and collect information within emerging markets and rural areas is considered by our clients to be a key strength.
Frontline also has a mapping division, called GeoMarketing Africa, that provides spatial analysis, and mapping tools, as part of the research process.

Research specializations

Market Sectors

  • Beverages
  • Consultancy
  • Foods / Nutrition
  • Tobacco / Cigarettes

Research Solutions

  • Customer Satisfaction Studies
  • Pricing Studies
  • Retail Research
  • Sales Tracking
  • Store Audits
  • Tracking Studies

Research Services

  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Data Collection Management
  • Field Audits
  • Quantitative
  • CAPI
  • Research Software
  • Research Software - General

Research conducted in

Regions

  • Africa

Countries

  • Angola
  • Botswana
  • Burkina Faso
  • Côte d'Ivoire
  • Ethiopia
  • Ghana
  • Kenya
  • Lesotho
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Nigeria
  • Rwanda
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Key people

Mr. Vaughan Deacon
Client Relations Manager
ESOMAR Member
Linkedin profile

Mr. Steve Johnson

Mrs. Elmari Campher

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