African Response Pty Ltd

At African Response we believe research should tell you what you don't already know and provide guidance. We do not believe in the one size fits all thinking, instead we employ a wide range of approaches methodologies techniques and solutions to address your needs and requirements.
We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research & Insights; Strategy & Advisory; Program Monitoring and Evaluation Services. Our Thought Leadership, Afro-Centric and Entrepreneurial approaches integrates classical and technology enabled to deliver on our core service offering i.e. Research, Insights and Strategy
We work across different industries with a noted strength in Financial Services, Retail, Public Sector, Media, Telecommunication, FMCG & Automotive
We use both Qualitative and Quantitative research methods in addressing research questions
Our Qualitative research methods include: Group discussions [Central venue]; In-situ [IN HOME]; Stokvel Group Discussion (at stokvel meetings); In-depth interviews; Ethnographic and observations.
Our Quantitative research methods include: Telephonic surveys Online surveys; Face to Face interviews; Omnibus
Our research solutions cover the B2B and B2C markets. These are Customer Satisfaction/Experience, Concept Testing and Brand Health, Segmentation, Market understanding, Communication/Advertising testing and Product testing