African Response Pty Ltd

Johannesburg, South Africa

Corporate Member ESOMAR Corporate Member

57 Sloane Street, The Campus
Wrigley Field Building, Bryanston
2021 Johannesburg
Gauteng
South Africa
Phone: +27-11-745-2011

African Response is an independently owned insights company in South Africa since 2003. We use indigenous knowledge to bring the obvious to light. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg, Bryanston

Founded 2003
Employees 10

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Quantitative Research Services

Professional Associations:

  • SAMRA - The Southern African Marketing Research Association

At African Response we believe research should tell you what you don't already know and provide guidance. We do not believe in the one size fits all thinking, instead we employ a wide range of approaches methodologies techniques and solutions to address your needs and requirements.
We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research & Insights; Strategy & Advisory; Program Monitoring and Evaluation Services. Our Thought Leadership, Afro-Centric and Entrepreneurial approaches integrates classical and technology enabled to deliver on our core service offering i.e. Research, Insights and Strategy
We work across different industries with a noted strength in Financial Services, Retail, Public Sector, Media, Telecommunication, FMCG & Automotive
We use both Qualitative and Quantitative research methods in addressing research questions
Our Qualitative research methods include: Group discussions [Central venue]; In-situ [IN HOME]; Stokvel Group Discussion (at stokvel meetings); In-depth interviews; Ethnographic and observations.
Our Quantitative research methods include: Telephonic surveys Online surveys; Face to Face interviews; Omnibus
Our research solutions cover the B2B and B2C markets. These are Customer Satisfaction/Experience, Concept Testing and Brand Health, Segmentation, Market understanding, Communication/Advertising testing and Product testing

Research specializations

Market Sectors

  • Consultancy
  • Demographics
  • Ethnic - General / Multi-cultural
  • Financial Services
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Brand Research
  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Business-to-Business Research
  • Marketing Research
  • Qualitative
  • Creativity / Ideation Workshops
  • Quantitative
  • CAPI
  • CATI

Research conducted in

Regions

  • Africa

Countries

  • Botswana
  • Ghana
  • Kenya
  • Lesotho
  • Malawi
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Key people

Ms. Mamapudi Nkgadima
Managing Director
ESOMAR Member

Ms Tamryn Reynolds

Ms Nombuso Mbatha

Ms Mapula Rakubu

Mrs Noluvuko Mathibe

Mr Gerard Naidoo

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