IDEA Strategic Research Solutions

Madrid, Spain

c/ Orense 6.
28020 Madrid
Phone: +34-91-444.9280

Idea Solutions was founded in 2000. We have been working for more than 20 years to help Brands, Pioneering Companies, Advertising Agencies, Laboratories, Universities, International Research Institutes, Foundations and Public Organisations.
Our Experience and Professionalism are certified by AENOR

Founded 2000
Employees 4

Company type:

  • Full Service Market Research Agency
  • International Market Research Services
  • Qualitative Research Consultant / Moderator

Professional Associations:

  • AQR
  • I+A (Insights Analytics España)

UNE-ISO 20252:2012; CODIM;

What we do,

Understand consumers: we are explorers of emotions, experiences and stories. We engage in the art of listening, observing, conversing, seeking meaning and making connections.

Detect opportunities: we provide research and consultancy to help businesses and brands amplify their thinking and make better informed decisions.

Reach potential: our approach is honest, creative and thought-provoking. Our aim is to facilitate brand and consumer understanding in order to help brands and businesses reach their full potential.
We call this “Bold Ideas for Bold Action”

Why idea?
Because good and creative ideas are the basis of success and our goal is to find them out.

Why strategic?
Because good ideas are not enough. It is essential to transform them into wisdom and integrate this into the strategic development of the brand.

Why research?
Because appropriate methodologies to get the right information is the key to achieve our goals

Why solutions?
Because this is what our mission is about: to provide our clients with imaginative and actionable solutions that allow their brands to have a healthy live

Longing for fresh air?

Team up with us! Contact: Alejandra Borcel

For contact details visit our website.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Children / Youth's Research
  • Consumer Research
  • Projective Techniques

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Research Software
  • Ethnography

Research conducted in


  • America (Central)
  • America (South)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)


  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • France
  • Germany
  • Greece
  • Italy
  • Mexico
  • Netherlands
  • Poland
  • Portugal
  • Spain
  • Switzerland
  • United Kingdom (GB)

Key people

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