Barcelona, Spain

Rambla Catalunya, 62 3-1
08007 Barcelona
Phone: +34 93 272 13 84
Fax: +34-932156654

Ideria Insights: a trustful, efficent, insightful partner for any qualitative research need in Spain. Only in-home senior moderators, who will take care of your projects and make the most out of them.

Founded 2005
Employees 8

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AQR

IDERIA INSIGHTS is an independent full service agency, with a special focus on Prospective Qualitative Research.
We feel passionate for understanding the consumer and turning good insights into opportunities for our clients.
Our PHILOSOPHY: Innovation, Involvement, Intuition, Inspiration, Interpretation.

The TEAM at IDERIA INSIGHTS is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.

We offer a broad range of METHODOLOGIES and TECHNIQUES:
- Face to face qualitative tools (FG, IDIs, triads and duos, creative workshops)
- Ethnography (in home, accompanied shopping, 'a day in the life' observations)
- On-line qualitative tools (FG, Bulletin Boards, personal diaries)
- Strategic workshops together with client's team

IDERIA INSIGHTS stands out for its INTERNATIONAL FOCUS: from Spain to the world. We have built a well-established network of international partners in Europe, US and Latin-America.

Some of our areas of expertise are BRAND & COMMUNICATION (360 diagnostic, Brand Equity, Brand Building, Comms Audit...) , PRODUCT INNOVATION & MARKETING MIX (Insight & Opportunity search, Marketing Mix Optimization, Training Workshops in Creativity & Innovation), SOCIAL RESEARCH (Social trends & values, Image of politicians, Citizen engagement...).

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Ethnographic Research
  • International Studies
  • New Product Research
  • New Product Research - General
  • Psychological / Motivational Research
  • Social Research
  • Usage & Attitude Studies

Research Services

  • Mobile Research
  • Mobile Qualitative
  • Qualitative
  • Focus groups
  • Online Focus Groups / Bulletin Boards
  • Research Software
  • Ethnography
  • Communities

Research conducted in


  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)


  • Spain

Key people

Mrs. Ybarguengoitia Monica
Partner - Qualitative Director
Linkedin profile

Mr. Toni Parra

Mrs. Beatriz Repollet

Mrs. Elena Bou

Mrs. Naiara Iribarren


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