IDERIA INSIGHTS SL
Barcelona, Spain
Calvet 36, ent. 2ª
08021 Barcelona
Spain
Phone: +34 93 272 13 84
Ideria Insights: a trustful, efficent, insightful partner for any qualitative research need in Spain. Only in-home senior moderators, who will take care of your projects and make the most out of them.
Company type:
- Full Service Market Research Agency
Professional Associations:
- AQR
- AEDEMO
IDERIA INSIGHTS is an independent full service agency, with a special focus on Prospective Qualitative Research.
We feel passionate for understanding the consumer and turning good insights into opportunities for our clients.
Our PHILOSOPHY: Innovation, Involvement, Intuition, Inspiration, Interpretation.
The TEAM at IDERIA INSIGHTS is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.
We offer a broad range of METHODOLOGIES and TECHNIQUES:
- Face to face qualitative tools (FG, IDIs, triads and duos, creative workshops)
- Ethnography (in home, accompanied shopping, 'a day in the life' observations)
- On-line qualitative tools (FG, Bulletin Boards, personal diaries)
- Strategic workshops together with client's team
IDERIA INSIGHTS stands out for its INTERNATIONAL FOCUS: from Spain to the world. We have built a well-established network of international partners in Europe, US and Latin-America.
Some of our areas of expertise are BRAND & COMMUNICATION (360 diagnostic, Brand Equity, Brand Building, Comms Audit...) , PRODUCT INNOVATION & MARKETING MIX (Insight & Opportunity search, Marketing Mix Optimization, Training Workshops in Creativity & Innovation), SOCIAL RESEARCH (Social trends & values, Image of politicians, Citizen engagement...).