GfK in Spain

Madrid, Spain

Corporate Member ESOMAR Corporate Member

Calle Luchana 23, 6º floor
28010 Madrid
Spain
Phone: +34 915 919 940
Fax: +34 914 453 513

GfK is the trusted source of relevant market and consumer information that enables our clients to make smarter decisions.

Founded 1984
Employees +300
Interviewers F2F: 250 - CATI: 120 Mystery Shoppers: 100

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

Affiliation:
GfK Group

Professional Associations:

  • i+a España
  • Asociación de Marketing de España (MKT)
  • Asociación para el Desarrollo de la Experiencia del Cliente (DEC)

Certification:
UNE 20252:2006 Market and Opinion Research; UNE-ISO 9001:2008 Quality Management System; UNE-ISO/IEC 27001 Information Security Management Systems

GfK is the trusted source of relevant market and consumer information that enables our clients to make smarter decisions.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Entertainment
  • Entertainment Industry
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Retail / Wholesale
  • Restaurants / Food Service
  • Technology
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies
  • Lifestyle & Value Trends
  • New Product Research
  • New Product Research - General
  • Car Clinics
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Retail Research
  • Mystery Shopping
  • Shopper Insights
  • Tracking Studies
  • Usage & Attitude Studies
  • Online/Mobile Panel
  • Website Usability

Research Services

  • Analytical Services
  • Big Data
  • Data Mining and Analysis
  • Data Science Services
  • Modeling and Forecasting Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Consumer Research
  • International Research
  • Marketing Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Field Audits
  • Omnibus Surveys
  • Sampling
  • Panels
  • Panels - General
  • Social Media Research
  • Monitoring and Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers
  • Online
  • PAPI
  • Research Software
  • Coding and Text Analysis

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • Algeria
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • China
  • Colombia
  • Côte d'Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Ethiopia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Latvia
  • Lebanon
  • Libya
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Mexico
  • Morocco
  • Mozambique
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sudan
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tanzania
  • Thailand
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Yemen

Key people

Mr. Manuel Resurrección Manzano
General Manager
ESOMAR Member

Javier Resurrección

Pablo Torrecillas

Paco Martí

José Luis Pérez

Federico Martínez

Share this company: Share on LinkedIn Share on Facebook Share on Twitter