Calle Luchana 23, 6º floor
28010 Madrid
Spain
Phone: +34 915 919 940
Fax: +34 914 453 513

GfK is the trusted source of relevant market and consumer information that enables our clients to make smarter decisions.

Founded 1984
Employees +300
Interviewers F2F: 250 - CATI: 120 Mystery Shoppers: 100

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

Affiliation:
GfK Group

Professional Associations:

  • i+a España
  • Asociación de Marketing de España (MKT)
  • Asociación para el Desarrollo de la Experiencia del Cliente (DEC)

Certification:
UNE 20252:2006 Market and Opinion Research; UNE-ISO 9001:2008 Quality Management System; UNE-ISO/IEC 27001 Information Security Management Systems

GfK is the trusted source of relevant market and consumer information that enables our clients to make smarter decisions.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Entertainment
  • Entertainment Industry
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Retail / Wholesale
  • Restaurants / Food Service
  • Technology
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies
  • Lifestyle & Value Trends
  • New Product Research
  • New Product Research - General
  • Car Clinics
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Retail Research
  • Mystery Shopping
  • Shopper Insights
  • Tracking Studies
  • Usage & Attitude Studies
  • Online/Mobile Panel
  • Website Usability

Research Services

  • Analytical Services
  • Big Data
  • Data Mining and Analysis
  • Data Science Services
  • Modeling and Forecasting Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Consumer Research
  • International Research
  • Marketing Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Field Audits
  • Omnibus Surveys
  • Sampling
  • Panels
  • Panels - General
  • Social Media Research
  • Monitoring and Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers
  • Online
  • PAPI
  • Research Software
  • Coding and Text Analysis

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • Algeria
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • China
  • Colombia
  • Côte d'Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Ethiopia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Latvia
  • Lebanon
  • Libya
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Mexico
  • Morocco
  • Mozambique
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sudan
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tanzania
  • Thailand
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Yemen

Key people

Mr. Manuel Resurrección Manzano
General Manager
ESOMAR Member

Javier Resurrección

Pablo Torrecillas

Paco Martí

José Luis Pérez

Federico Martínez


Enterprise partners (GfK)

GfK in Germany
Nordwestring 101
90419 Nuremberg
Germany
Phone: +49-9113950
GfK in Spain
Calle Luchana 23, 6º floor
28010 Madrid
Spain
Phone: +34 915 919 940
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