Origo Group

Stockholm, Sweden

Corporate Member ESOMAR Corporate Member

Torsgatan 4
11123 Stockholm
Phone: +46 8 591 23 650

Making data understandable

Every day, we provide to society and business a basis for wise decisions, so that real change and development can take place. We have a vision of a better future, with a stronger society and business. We aim to become the leading research company in the Nordic region.

Founded 2017
Employees 100
Interviewers 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Win, Worldwide Independent Network of Market Research and Opinion Poll

We help you to make decision on the basis of insight

Origo Group?s goal is to offer the best possible conditions for our customers to make decisions driven by insight. We operate in the public sector as well as the private, with both quantitative and qualitative analytical skills.

We host our own data collection field unit. For us this is an important competitive advantage in our area, where data collection is normally outsourced to another party. We conduct telephone-, web- and personal interviews, and we administer postal surveys. We also have a web panel with a wide range of participants from the Swedish public.

We provide basis for decisions within:

- Public welfare and development.
- Brand, market and communication.
- Customer experience and customer relations.
- Employee, leadership and organization.
- Product-, service- and concept development.

Origo Group was formed in 2017 and consists of the five former research companies. Together we are one of Sweden's leading research companies with offices in Stockholm, Linköping and Gothenburg.

Research specializations

Market Sectors

  • Consumer Services
  • Education
  • Healthcare / Pharmaceutical
  • Public Sector / Government
  • Real Estate

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Employee Research
  • Focus Groups Facilities
  • Public Opinion / Political
  • Public Opinion Research

Research Services

  • Data Collection / Field Services
  • Field Department - Independent
  • Omnibus Surveys
  • Panels
  • Online
  • Qualitative
  • Focus groups
  • In-depth interviews

Research conducted in


  • Europe (Northern/Western)


  • Sweden

Key people

Mrs. Karin Hedelin-Lundén
Business Unit Director
Linkedin profile

Lisa Hägg


Office pictures

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