AB AskSweden

Stockholm, Sweden

Medborgarplatsen 25
118 72 Stockholm
Stockholm
Sweden
Phone: +46 866 013 00

We are AskSweden, we help international brands and organisations decode the Swedish culture, people and markets to identify gaps, opportunities and the best ways to create growth for their products, brands and services – from customer discovery, product- and concept testing to market activation.

Founded 2019
Employees 5
Interviewers 50

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator

Professional Associations:

  • ESOMAR, AQR

WE FIND THE BEST WAYS TO CREATE GROWTH IN THE SWEDISH MARKET.

We help you decode cultural differences, language barriers, market structures, trends, and Swedish regulations to find white spaces for your products, brands and services.
We bring clarity to the early stages of innovation and development, validate your product customer fit, and align your brands and services to your customers.
Our research expertise, local knowledge and devotion will make all the difference for you in succeeding in creating growth in the Swedish market.

We work in four main areas adapted for different stages in the product development process:

CUSTOMER DISCOVERY
• Market- and positioning exploration
• Trend spotting- and future scenarios
• Idea- and concept testing

PRODUCT AND CONCEPT TESTS
• Product- and service tests
• Sensory tests
• Ad- and copy tests
• UX tests
• Price studies

MARKET ACTIVATION
• Omnichannel shopper journey mapping
• In-store optimisation
• Customer satisfaction- and brand tracking
• Campaign effect analysis

FIELDWORK AND MODERATION
• Recruitment
• Moderation & Reporting
• Fieldwork coordination

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Consultancy
  • Consumer Services

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Ethnographic Research
  • New Product Research
  • New Product Research - General
  • Website Usability

Research Services

  • Consultancy
  • Consumer Research
  • International Research
  • Marketing Research
  • New Product Research
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Sensory Research
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Denmark
  • Finland
  • Norway
  • Sweden

Key people

Mr. Johan Jyrwall
Ceo
ESOMAR Member

George Berglund

Johnny Stäveborn

Amenities

Facility details

Locations:

Central Stockholm

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Recording - Digital
Recording - Video
Video-streaming
Wired broadband
Wireless Internet

Recruiting method:

Dedicated qual panel, online, offline etc.

Recruiting area:

Whole of Sweden

Travel time:

20 minutes from airport

10 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
7X5 feet
12
6

Office pictures

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