Happy Thinking People AG

Zurich, Switzerland

Stauffacherstrasse 101
8004 Zurich
Switzerland
Phone: +41 44 204 1626
Fax: +41 44 204 1627

We have a range of methods and tools that are specifically designed to explore consumer motivation and behaviour. Predominantly in the environment in which it takes place.

In research, like in life, the boundaries between virtual and real worlds are fluid and our approaches reflect this. We use onl

Founded 2001
Employees 7
Interviewers 20

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
H,T,P, Concept

Professional Associations:

  • VSMS
  • Swiss Interview Institute

Certification:
H,T,P, Concept

Good marketing is exciting, inspiring and challenging. And so is good marketing research and consultancy.

Our instruments and presentations focus on relevance in implementation and a true closeness to target groups, markets and trends.

We have a qualitative research focus and our research designs reflect a broad portfolio of methods, from the ‘Classics’ through Ethnographic, Trend research, Integrated Qual & Quant to Innovation Workshop approaches.

We are an associated company of H,T,P Concept with offices in Berlin, Munich and Mumbai/India.

Research specializations

Market Sectors

  • Chemicals
  • Detergents
  • Logistic / Mail / Transportation
  • Public Sector / Government
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Consumer Research
  • Image Studies
  • New Product Research
  • Packaging / Design
  • Scenario Planning
  • Semiotic and Cultural Analysis

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Switzerland

Key people

Mr. Alain Messerli
Managing Director
ESOMAR Member

Mr. Thomas Schindlbeck

Mr. Sven Arn

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