FehrAdvice & Partners AG

Zurich, Switzerland Corporate Member ESOMAR Corporate Member

Bergstrasse 114
8032 Zurich
Switzerland
Phone: 0041 44 256 7900

All of economics is based on behavior. For this reason, any economic consulting aims to influence human behavior. A firm′s pricing policy has the objective of influencing the customers′…

Founded 2010
Employees 15
Turnover 1.500.000 Mio CHF

Company type:

  • Consulting services

All of economics is based on behavior. For this reason, any economic consulting aims to influence human behavior. A firm′s pricing policy has the objective of influencing the customers′ behavior. Consulting about the optimization of an organization and incentives aims to better align the employees′ behavior with the objectives of the enterprise, and consulting on negotiation should aid in getting suppliers to deliver tailor-made yet reasonably priced products.

Consulting without insight into the relevant behavioral patterns of customers, employees, and suppliers is thus impossible. This is the reason why the consulting from FehrAdvice & Partners AG is based on the most modern insights from behavioral economics.

FehrAdvice & Partners AG meld these insights into a usable form for consulting and further develop them with empirical and theoretical studies. This results in an independent consulting approach, the Behavioral Economics Approach BEA™, developed through the cooperation with one of the worldwide leading behavioral economics researchers, Prof. Dr. Ernst Fehr of the University of Zurich.

The scientific basis behind BEA™ stems from the newest knowledge from
psychological research on making judgments and decision behavior;
experimental economic research;
and game theory with a strong orientation towards a scientific understanding of behavior.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical
  • Tobacco / Cigarettes

Research Solutions

  • Employee Research
  • New Product Research
  • New Product Development
  • Pricing Studies
  • Psychological / Motivational Research
  • Retail Research
  • Shopper Insights

Research Services

  • Consultancy
  • Business-to-Business Research
  • International Research
  • New Product Research
  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Online

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Middle East
  • Europe (Northern/Western)

Countries

  • Austria
  • Croatia
  • Germany
  • Slovenia
  • Switzerland
  • United Arab Emirates

Key people

Mr. Gerhard Fehr
CEO & Executive Behavioral Designer
ESOMAR Member
Facebook profile
Linkedin profile
Twitter profile

Gehard Fehr

Alain Kamm

Andreas Staub

Marcus Veit

Luca Geisseler

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