Dorfstrasse 13A
6340 Baar
Zug
Switzerland
Phone: +41 41 766 14 00
Fax: +41 41 766 14 01

Fuhrer & Hotz is an independent company run by the two owners. The enterprise is specialized especially in market research, in consultancy, in networking and in publishing.

Market research
The…

Founded 1957

Company type:

  • Qualitative Research Consultant / Moderator

Fuhrer & Hotz is an independent company run by the two owners. The enterprise is specialized especially in market research, in consultancy, in networking and in publishing.

Market research
The behavior of the customers at the POS is influenced by different factors. By being consistently in contact with the customers the behavior and the alteration can be analysed. Customer journeys, monitoring, screenings, mystery checks or discussions are only few of the strengths of Fuhrer & Hotz.

Consultancy
Fuhrer & Hotz act like lobbyist for the customers because the customers are always right. With over 50 years of experience and deviation from worn-out approaches Fuhrer & Hotz turns shopper into buyers and helps the retailers to be excellent.

Networking and Publishing
In a professional and pleased atmosphere the results of the studies become presented. At this forums the executive managers can also maintain their network among the other participants.

Further strategies, concept and information can be found on the company website.

Research specializations

Market Sectors

  • Consumer Services
  • Foods / Nutrition

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Retail Research
  • Controlled Store Tests
  • Exit Interviews
  • Shopper Insights

Research Services

  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Desk Research
  • Questionnaires
  • Qualitative
  • Focus groups

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Switzerland

Key people

Mr. Marco Fuhrer
Managing Partner
ESOMAR Member

Martin Hotz

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