
Hornbachstrasse 50
8008 Zurich
Switzerland
Phone: +41-44-212.5533
Fax: +41-44-212.5532
Range of Services:
- Analysis of markets, products, images and brands
- Strategic brand and image analyses
- Qualitative advertising testings (concepts, print, TV, IPTV, online)
- Website Testing…
Company type:
- Qualitative Research Consultant / Moderator
Affiliation:
Qualisys
Range of Services:
- Analysis of markets, products, images and brands
- Strategic brand and image analyses
- Qualitative advertising testings (concepts, print, TV, IPTV, online)
- Website Testing (with Morae Software)
Methods:
- Psychological in-depth interviews
- Psychological focus groups
- Trackings and quantitative research with our national service partners
Special Products:
- Development support for communication in the context of financial services
- Workshops for strategy development
- Identity testing procedures
- Full service usability labs
Advisory on Methodology:
- Development of test designs, complex designs with coordination of qualitative and quantitative steps
- Advisory on international research