Comtest AG

Range of Services:
- Analysis of markets, products, images and brands
- Strategic brand and image analyses
- Qualitative advertising testings (concepts, print, TV, IPTV, online)
- Website Testing (with Morae Software)

Methods:
- Psychological in-depth interviews
- Psychological focus groups
- Trackings and quantitative research with our national service partners

Special Products:
- Development support for communication in the context of financial services
- Workshops for strategy development
- Identity testing procedures
- Full service usability labs

Advisory on Methodology:
- Development of test designs, complex designs with coordination of qualitative and quantitative steps
- Advisory on international research