SAM Sensory and Marketing International GmbH, Switzerland

Zürich, Switzerland

Corporate Member ESOMAR Corporate Member

Albulastrasse 57
8048 Zürich
Phone: +41 44 439 70 40
Fax: +41 44 439 70 41

SAM Sensory and Marketing International is a leading international sensory and consumer research specialist working globally in more than 65 countries with 120 partners. We coordinate daily complex international tests tackling multi-cultural challenges.

Founded 1987
Employees 183

Company type:

  • Full Service Market Research Agency
  • International Market Research Services
  • Quantitative Research Services

SAM Zurich; SAM Hamburg; SAM Paris; SAM Milan; SAM Munich; SAM Lausanne; SAM Barcelona; SAM Casablanca; SAM Aix-en-Provence; SAM Nantes, SAM Lilles, SAM Shanghai

Professional Associations:

  • ESN-European Sensory Network (Norway)
  • SFAS - Société Francaise d'Analyse Sensorielle (France): SGLWT/SOSSTA - Société Suisse des Sciences et Technologies Alimentaire (Switzerland)
  • BVM-Bundesverband der Marktfoschung (Germany)
  • BVE Berlin
  • DGSens - Deu

ISO 27001; GDPR Approved; Fully digitized & cloud-based data collection


We operate 16 consumer-research facilities in CN, FR, DE, IT, MA, ES, CH, US together with 120 approved partners covering > 65 countries: an outstanding global footprint for consumer-driven product research.

Our success is built on an obsession with actionable results and a complete dedication to our craft. Our project teams have a real-world understanding of consumers and culture; deep & broad product knowledge; a ruthless approach to fieldwork & data integrity; sophisticated data treatment & strong analytical/statistical skills.

As leaders in Sensory and Consumer Science we continuously innovate to Descriptive Analysis, Quantitative and Qualitative research. In this foundational role, we adapt in an agile manner to the rapidly changing requirements of our field.

...and, above all, we have a passion for helping clients create consumer-desire for their products!

Our 4 key-areas:
1. Quantifying product performance & recommending refinements: Quant (CLT, HUT), Qual, Online
2. Descriptive Analysis: Objectively characterizing products the most accurate & efficient way
3. Linking hard & soft findings, driving recommendations for our clients’ products and market-strategy
4. Providing in-depth understanding into consumer, culture, product & packaging

Please download our profile using the link below for an executive summary of the breadth and depth of our approaches, skills and know-how.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Durables / Electrical Goods
  • Detergents
  • Fragrance Industry

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • New Product Research
  • New Product Research - General
  • Product / Sensory Testing

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Panels - General
  • Qualitative
  • Recruiting
  • Quantitative
  • CAPI
  • Mail

Research conducted in


  • Africa
  • Asia (Australasia)
  • America (Central)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Worldwide


  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Mexico
  • Morocco
  • Netherlands
  • Norway
  • Poland
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Thomas Alex
Managing Director

Claude Albert

Thorsten Gucksch



Facility details


SAM’s Food & Beverage competence centers are characterized by professionally equipped kitchens. Beauty, Cosmetics, Shaving and Home-Care centers are composed of observation mirrors, water source and sinks, fully equipped bathrooms, and controlled climate (humidity and temperature). We have incorporated the latest technology in cloud-based & fully digitized data collection wherever we conduct consumer research, worldwide, fully in compliance with the requirements of GDPR. Additionally, we are certified for data security according to DIN ISO 27001:13

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Recording - Audio
Recording - Digital
Recording - Video
Wireless Internet

Recruiting method:

Standard is Pre-Recruitment from own database; via Social Media, Advertisements. In some countries we also provide street recruitment.

Travel time:

35 minutes from airport

14 minutes from downtown

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