LINK Marketing Services AG

Zürich, Switzerland

Baslerstrasse 60
Postfach
8048 Zürich
Switzerland
Phone: +41413677373

With a passion for top quality and our strong mix of industry expertise, methodological knowledge and survey instruments, LINK Institute is the Swiss market leader for market and social research.

Founded 1981
Employees 100
Interviewers 1000

Company type:

  • Online Panels / Online Communities
  • Quantitative Research Services

Professional Associations:

For almost 40 years, we make an increasingly complex world understandable for our customers and provide them with a valid basis for better decisions.

Our offering includes the biggest and most representative online panel in Switzerland (115'000 active panelists), our pool of Swiss telephone contacts (500'000 B2C and B2B contacts that agreed to participate in studies) and our high-professional interviewers that cover all Swiss languages (500+ interviewers).

Besides, our qualitative team conducts physical, mobile and online qual studies across all targets and industries.

Our analytics team is internationally accepted for its vast experience in conjoint analysis and price optimization, segmentation, causal analyses, AI- and neuroscience-based analytics.

Finally, our healthcare specialists provide market insights for Rx, OTC and OTx.

Research specializations

Market Sectors

  • Demographics
  • Affluent
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Public Sector / Government

Research Solutions

  • Business-to-business
  • Consumer Research
  • New Product Research
  • Home Use Tests (iHUT)
  • Psychological / Motivational Research
  • Online/Mobile Panel

Research Services

  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Colombia
  • Czech Republic
  • Denmark
  • Egypt
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Kenya
  • Korea, Republic of
  • Lichtenstein
  • Luxembourg
  • Malaysia
  • Mexico
  • Monaco
  • Netherlands
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Lüthi Benedikt
Ceo
ESOMAR Member

Dr. Sabine Frenzel

Lukas Theiler

Resources

Amenities

Facility details

Locations:

Zurich

Building type:

Office Tower

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Onsite parking
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Video-conferencing
Video-streaming
Wired broadband
Wireless Internet

Recruiting method:

We offer any recruiting method depending on the target

Recruiting area:

Switzerland

Travel time:

30 minutes from airport

12 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Auditorium
15X15 meter
100
0
Focus Group
5X6 meter
12
10
Client Lounge
5X6 meter
12
10
Product Testing Lab
6X6 meter
20
10
Auditorium
6X6 meter
20
10
One-on-One
3X4 meter
2
4

Office pictures

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