ORIS - Objektif Research & Information Services

ORIS - Objektif Research & Information Services is a full service research agency specializing in the areas of Pharmaceuticals, FMCG, Automotive and Durables.

Objektif offers a wide range of marketing research services to her clients. We have particular expertise in the following areas:

- Consumer Research
- Usage & Attitude Surveys
- Purchase Behaviour
- Customer Satisfaction
- Product Tests
- Distribution Channels
- Mystery Shopping
- Brand Images
- Segmentation and Positioning
- Demand Estimation
- Advertising and Tracking

Among the qualitative and quantitative research methodologies used are face-to-face interview, telephone interview, mail survey, desk research, focus group, in-depth interview and ethnographic observation.

At Objektif, the research professionals are highly experienced in data collection, data analysis and interpretation processes. Since data collection is the most important phase of a research project, Objektif places particular emphasis on the quality of her fieldwork. In addition to the main office in Istanbul, Objektif has three field offices in the other major Turkish cities.