ORIS - Objektif Research & Information Services

?i?li / Istanbul, Turkey

19 May?s Mahallesi, Büyükdere Caddesi
Beytem Plaza, No: 20/1 - Kat: 5
34381 ?i?li / Istanbul
Turkey
Phone: +90-212-939.6328
Fax: +90-212-939.6201

ORIS - Objektif Research & Information Services is a full service research agency specializing in the areas of Pharmaceuticals, FMCG, Automotive and Durables.
Objektif offers a wide range of…

Founded 2001
Employees 7
Interviewers 92

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • TAMOR Turkish Association of Marketing and Opinion Researchers

ORIS - Objektif Research & Information Services is a full service research agency specializing in the areas of Pharmaceuticals, FMCG, Automotive and Durables.

Objektif offers a wide range of marketing research services to her clients. We have particular expertise in the following areas:

- Consumer Research
- Usage & Attitude Surveys
- Purchase Behaviour
- Customer Satisfaction
- Product Tests
- Distribution Channels
- Mystery Shopping
- Brand Images
- Segmentation and Positioning
- Demand Estimation
- Advertising and Tracking

Among the qualitative and quantitative research methodologies used are face-to-face interview, telephone interview, mail survey, desk research, focus group, in-depth interview and ethnographic observation.

At Objektif, the research professionals are highly experienced in data collection, data analysis and interpretation processes. Since data collection is the most important phase of a research project, Objektif places particular emphasis on the quality of her fieldwork. In addition to the main office in Istanbul, Objektif has three field offices in the other major Turkish cities.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Telecommunications

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Turkey

Key people

Mr. Alihan Yavuz
Founder & Managing Director
ESOMAR Member
Linkedin profile

Mr. Kadir Satik

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