Sever Impeks Marketing Research and Consultancy Ltd.

Istanbul, Turkey

Aytar Cad. No 4
Ayyildis Han Çati Kati, Levent
34340 Istanbul
Turkey
Phone: +90-212-279.9318
Fax: +90-212-279.6099

Sever Impeks, founded in 1980 by Dr. Leyla Sever - one of the first qualitative research specialists in Turkey - is an independent market research company highly specialized in qualitative research:…

Founded 1980
Employees 11

Company type:

  • Qualitative Research Consultant / Moderator

Professional Associations:

  • Market Research Society
  • Pazarlama ve Kamuoyu Arastirmacilari Dernegi

Sever Impeks, founded in 1980 by Dr. Leyla Sever - one of the first qualitative research specialists in Turkey - is an independent market research company highly specialized in qualitative research:
- Utilizes a pool of expertise in a range of diverse disciplines/skills.
- Individually tailors all projects to client's requirements.
- Ensures high-level executive involvement at every stage of all projects.
- Values good communication and close working relationships with the client.
- Delivers timely actionable recommendations and relevant consumer insights.
- No compromise in quality and international standards.
- Ensures high degree of confidentiality.
- Client portfolio comprises mainly international companies with continuous business relations.
- Also works jointly with international research agencies for global/cross cultural projects.

Sever Impeks has adopted a humanistic-holistic approach for deeper consumer understanding, employing projective techniques with skill and experience; for this end, Dr. Leyle Sever has pioneered the application of psychodrama techniques in qualitative research in Turkey.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Detergents
  • Foods / Nutrition
  • Petrol / Oil / Gas

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • New Product Research - General
  • Packaging / Design
  • Projective Techniques

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Middle East

Countries

  • Turkey

Key people

Ms. Gulin Sever
Director
ESOMAR Member

Mrs. Leyla Sever, Ph.D.

Mr. Erdil Sever