Research & Consulting House (REACH MASS) Est.

Sharjah, United Arab Emirates

PO Box 6742, Corniche Al-Buhaira Road
Corniche Plaza 1
6742 Sharjah
United Arab Emirates
Phone: +971-6-572.2636
Fax: +971-6-572.4009

Full service company with over 35 years of experience, strongly present in UAE with a fully equipped office located in Sharjah, offering clients with the best coverage of the Gulf market through a highly dedicated and reliable team at competitive prices and timings.

Founded 1990
Employees 36
Turnover USD 2.000.000
Interviewers 200

Company type:

  • Full Service Market Research Agency

Affiliation:
WIN (World Independent Network), Excellence Mystery shopping network, MSPA, ESOMAR

With over 35 years of experience in the MENA, REACH, a full service research agency bases its work on 5 pillars:

1)Reliability, speed of responsiveness and ability to adapt to worldwide communications at different timings.

2) A team highly dedicated to excellence in achievement in the most challenging of timelines and a cumulative experience of seniors of over 100 years.

3) A network of field operations covering the whole MENA region reputed for its quality delivery and familiarity with CAPI, CATI, CAWI operations.

4) Innovation through the creation of unique research systems related to brand equity research and communication mix modeling which are presently commercialized at a worldwide level.

5) Adoption of internationally validated research approaches and techniques able to provide clients with parity breaking market solutions, such as emotional response measurement, semiotics and cultural analyses, and new opportunities detection systems.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • New Product Research
  • Product / Sensory Testing
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in

Regions

  • Africa
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Bahrain
  • Benin
  • Egypt
  • France
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Nigeria
  • Qatar
  • Saudi Arabia
  • Sudan
  • Syrian Arab Republic
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Yemen

Key people

Mr. Joseph Khoury
Chairman
ESOMAR Member

Mr. Mario Khoury

Resources