53 Parker Street
WC2B 5PT London
United Kingdom
United Kingdom (GB)
Phone: +44-20-7291.0810

Jigsaw Research is an International Strategic Insight Agency based in the UK and USA. We are a full-service agency with an exclusively senior team, offering integrated qualitative and quantitative services and respondent communities.

Founded 1998
Employees 32
Turnover 8000000
Interviewers 16

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

  • Market Research Society

Jigsaw Research provides its clients with a team of exclusively senior researchers, who have an average of 15 years’ agency and/or client-side experience. This means that our clients benefit from senior level involvement at all stages of every project - not just at the sales and presentation stage. We work with our clients in a variety of ways, depending on their unique needs. These roles include traditional project management, consultancy and long term secondments.

We cover a range of business sectors including Financial Services, Professional Services, Technology & media, Retail, Travel, Energy, Life Sciences and Public Sector. International research makes up over 50% of our work, and we cover every continent.

We follow a “whole consciousness” approach to help us dig deeper and allow the subconscious to come through in our research. This reveals fresh perspectives that simplistic ‘ask and tell’ research struggles to uncover, enabling us to build a more authentic picture of why people think and behave the way they do – whether that’s how they react to advertising or how they make purchase decisions.

We’re also driven by a belief in “integrative excellence” and our unique solutions bring together ideas and applications not only from our own experience, but also from behavioural economics, neuroscience, psychology, anthropology, and popular culture, to help our clients develop more realistic and effective strategies for achieving their business objectives.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Energy / Utilities
  • Financial Services
  • Public Sector / Government
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies
  • New Product Research
  • New Product Research - General
  • Reputation Research

Research Services

  • Analytical Services
  • Data Science Services
  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Behavioural Economics
  • Mobile Research
  • Mobile Phone Surveys
  • Research Software
  • Qualitative
  • Communities

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Denmark
  • Egypt
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Poland
  • Portugal
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mrs. Sue Van Meeteren
Managing Director

Ms. Ann Morgan

Ms. Julie Knox

Mr. Peter Totman

Mr. Alex Johnston

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