Join the Dots (Research) Ltd

Manchester, United Kingdom (GB)

The Hive
51 Lever Street
M1 1FN Manchester
United Kingdom (GB)
Phone: +44-0161 242 1100
Fax: +44-0161 242 1111

Join the Dots is an AURA award winning consumer insight agency. When you work with us, you get more than traditional research. You get closer to consumers. We help clients make better business decisions through a deep understanding of people.

Founded 1998
Employees 140
Turnover GBP 10,000,000

Company type:

  • Full Service Market Research Agency

Greater Manchester Chamber of Commerce

Professional Associations:


MRS Accredited Training Provider

As an innovative consumer insight agency, we help you make better business decisions through a deep understanding of people. Our approach goes wider and deeper than just asking how they feel: it brings together rigorous primary research with the latest thinking in psychology, behavioural economics and consumer trends.

We've been market leaders in online communities from the very start. The benefits of working with us are clear: we have the experience to make communities flourish; we deliver what we promise; and most importantly, we excel at using ongoing research programmes to deliver insight across the globe.

Our rich heritage in digital research has made us one of the UK's leading exponents of customer journey mapping. Using our understanding people framework, we apply mapping techniques to help our clients optimise their services, products and communication; undertake ideation; and achieve strategic differentiation.

We harness contextual data to deliver fresh insights. Our Culture & Trends team specialise in analysing secondary research and market data using our consumer trends model. Whether stand alone, or integrated with primary research, we use context to give you the bigger picture.

With over 40% of our research conducted outside the UK, we engage with consumers on a global scale. Our network of native moderators and our experience international researchers ensure that we understand how culture impacts on insight, so we can deliver a global voice on a local level.

Research specializations

Market Sectors

  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • Segmentation Research
  • Usage & Attitude Studies
  • Online/Mobile Panel

Research Services

  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Online

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Brazil
  • Cameroon
  • China
  • Ethiopia
  • Germany
  • Ghana
  • India
  • Japan
  • Kenya
  • Nigeria
  • Poland
  • Russian Federation
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Quentin Ashby
Managing Director

Mr. Graeme Lawrence

Mr. Pete Comley

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