
353 City Road
EC1V 1LR London
United Kingdom (GB)
Phone: +44-20-7014.9500
Fax: +44-20-7837.3988
We are a strategic research consultancy offering both qualitative and quantitative research. We help our clients make better business decisions than they would make without us.
Company type:
- Full Service Market Research Agency
This is what we do:
Exploratory listening
Collaborative conversations
Strategic thought
Creative connections
Imaginative leaps
In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore, and advise. What comes out is pared back and boiled down. Distilled advice.
What makes us different is our style. In respect of our clients, there are two things we don’t forget.
One is that running a business is hard. Succeeding at it involves respect for the past, acute understanding of the present and informed anticipation of the future. Anyone who thinks it’s easy hasn’t tried it.
The second thing we don’t forget is to stand up to our clients. Because we are no use to them if we hold up a mirror to what we think they want to hear.
It’s about being gracious and challenging. At the same time.
And that is what makes us different.