353 City Road
EC1V 1LR London
United Kingdom (GB)
Phone: +44-20-7014.9500
Fax: +44-20-7837.3988

We are a strategic research consultancy offering both qualitative and quantitative research. We help our clients make better business decisions than they would make without us.

Founded 2002
Employees 12
Turnover GBP 3.500.000

Company type:

  • Full Service Market Research Agency

This is what we do:

Exploratory listening
Collaborative conversations
Strategic thought
Creative connections
Imaginative leaps

In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore, and advise. What comes out is pared back and boiled down. Distilled advice.

What makes us different is our style. In respect of our clients, there are two things we don’t forget.

One is that running a business is hard. Succeeding at it involves respect for the past, acute understanding of the present and informed anticipation of the future. Anyone who thinks it’s easy hasn’t tried it.

The second thing we don’t forget is to stand up to our clients. Because we are no use to them if we hold up a mirror to what we think they want to hear.

It’s about being gracious and challenging. At the same time.

And that is what makes us different.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Energy / Utilities
  • Financial Services
  • Petrol / Oil / Gas

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • New Product Research
  • Packaging / Design
  • Segmentation Research

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Biometrics Research
  • Eye Tracking
  • Consultancy
  • Business-to-Business Research
  • International Research
  • Qualitative
  • Focus groups

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Andorra
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Denmark
  • Dominican Republic
  • France
  • Germany
  • Gibraltar
  • Greece
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Italy
  • Japan
  • Korea, Republic of
  • Lichtenstein
  • Luxembourg
  • Malaysia
  • Mexico
  • Monaco
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Russian Federation
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Ms. Caroline Hayter-Whitehill
Linkedin profile

Pocock Ro

Ms. Caroline Hayter

Ms. Lousie Horner

Ms. Sarah Jay

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