Plus Four Market Research Limited

Wimbledon, London, United Kingdom (GB)

Brook House
SW19 8RR Wimbledon, London
United Kingdom (GB)
Phone: +44-20-8254.4444

Plus Four Market Research Ltd is a UK based, independent research agency, conducting qualitative and quantitative research throughout the UK, Europe and worldwide. With 22,000+ Consumer and B2B projects completed over 50 years, our hands-on senior team brings experience and expertise to any project.

Founded 1970
Employees 15
Turnover 1600000
Interviewers 724

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • MRS
  • AQR
  • VFA

- Independent full-service agency, 'hands-on' senior management
- Business-to-business and consumer
- Own viewing facility 'THE QUALITATIVE LAB' in London (Wimbledon)
- FIELDWORK: all types including focus group recruitment, face-to-face, online and telephone interviewing
- EXPERIENCED - Established in 1970 with 22,000+ projects undertaken
- knowledgeable team of research professionals
- METHODOLOGIES - We offer a wide variety of traditional and alternative/online methodologies
- RESPONSIVE - We react quickly! We are a 'can-do' company
- MARKETS / SECTORS - A vast amount of experience across a wide variety of sectors including:
Food & Drink, Automotive, Alcoholic drinks, IT, Media, Retail, Telecommunications, Health & Beauty, Travel & Tourism,
Home & Garden, Category Management, Advertising, Sport & Leisure, NPD, Financial, Product Testing, Advertising & Communication, Packaging Design AND MORE...
- COMPETITIVE - Our realistic fees make your budget go further.
NEED MORE INFORMATION? Please get in touch - we are ready to talk research!
CONTACT: Peter C. Allan, Managing Director:

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • New Product Research
  • Packaging / Design
  • Retail Research
  • Shopper Insights

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Consultancy
  • Advertising / Communication
  • Panels
  • Telephone
  • Qualitative
  • Recruiting
  • Quantitative
  • Online

Research conducted in


  • Africa
  • America (North)
  • America (South)
  • Asia (Australasia)
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
  • Middle East


  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Korea, Republic of
  • Luxembourg
  • Malta
  • Monaco
  • Netherlands
  • New Zealand
  • Poland
  • Portugal
  • Russian Federation
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Peter Allan
Managing Director

Ms. Cara Allan

Ms. Paula Perez



Facility details


Situated in a pleasant and vibrant suburb of South West LONDON, the Qualitative Lab is in Wimbledon SW19. The venue is serviced by excellent transport connections - Wimbledon Station with Overground Train, Underground (District Line) and Tram connections is just a 3 minute walk away from the venue. We are very easy to reach from the Centre of London (15 minutes from London Waterloo by train) and from surrounding areas.
There are easy and frequent public transport connections to all airports serving London (Heathrow, Gatwick and London City), as well as major road links to both Heathrow and Gatwick airports.

Building type:

Detatched with parking

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Onsite parking
Recording - Audio
Recording - Digital
Recording - Video
Wired broadband
Wireless Internet

Recruiting method:

Recruitment can be co-ordinated by our in-house team 'The Field Division' - details of methods can be found here:

Recruiting area:

The Qualitative Lab can be easily reached from all areas of London and Surrey

Travel time:

85 minutes from airport

15 minutes from downtown

Observation room capacity:
Focus Group
6X4 meter

Office pictures

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