Sensory Dimensions

Reading, United Kingdom (GB)

Science & Technology Centre
Earley Gate, Whiteknights Road
RG6 6BZ Reading
United Kingdom (GB)
Phone: +44-118-935.7000
Fax: +44-118-926.7917

At Sensory Dimensions we deliver excellence in Sensory and Consumer Research to the food, beverage, home, personal and healthcare sectors. We use bespoke methods and innovative solutions to enable you to create successful products.

Founded 1989
Employees 48
Turnover EUR 2.900.000
Interviewers 30

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • MRS Company Partner

Sensory Dimensions Ltd is an internationally renowned, full service sensory and consumer research agency, boasting an enviable client list of both multinational and specialist manufacturers and suppliers of food, health care, personal care and household products.

Established in 1989, our reputation is based on top quality service and a huge range of experience in helping manufacturers launch and maintain successful products. We specialise in qualitative and quantitative consumer research, and in sensory evaluation by trained panels.

We operate from two locations in the UK, Nottingham and Reading. Both sites have food and beverage evaluation facilities with individual tasting booths. In Nottingham, we also have a unique household and personal care facility with specialist features for the in-context assessment of personal care and household products; this facility includes private booths with sinks and rapid air extraction, shower booths and a laundry suite. We have viewing and training facilities allowing clients to experience expert trained panel or focus group discussions first hand.

We can help with:
Prototype selection
Market mapping
Product optimisation
New ingredient and process evaluation
Setting up a sensory panel
Competitive benchmarking
Claim substantiation
Shelf life testing, QC and taint testing
Pack design
In house training and consultancy

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • New Product Research
  • New Product Research - General
  • Home Use Tests (iHUT)
  • New Product Development
  • Product / Sensory Testing

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Sensory Research
  • Quantitative
  • Online

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Ireland
  • Israel
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela

Key people

Mrs. Pamela Beyts

Dr. Tracey Hollowood

Mrs Tracey Sanderson