Serrula Research Ltd

London, United Kingdom (GB)

10-16 Scrutton Street
EC2A 4RU London
United Kingdom (GB)
Phone: +44-20-7096-8820
Fax: +44-20-7096-8825

Serrula Research is a market research agency based in London, UK. Formed in 2006, we specialise in business-to-business. We also handle some complex consumer research fieldwork, mainly in New Product Development and UX. We work both for industry clients and for other consultancies.

Founded 2006
Employees 7
Turnover GBP 1.400.000
Interviewers 60

Company type:

  • Full Service Market Research Agency

Serrula Research is a market research agency based in London, UK. Formed in 2006, we specialise in business-to-business. We also handle some complex consumer research fieldwork, mainly in New Product Development and UX. We work both for industry clients and for other consultancies.

Whether it's consumer tech focus groups, a global market sizing study or a niche B2B recruitment project - we are up to the challenge.
A common theme of much of our work is the analysis and interpretation of complex real-world networks. We work mainly in the following sectors:

• Automotive
• Biopharma and life sciences
• Consumer technology
• Corporate IT
• Fintech
• Healthcare
• Home appliances
• Payments systems
• Startups and digital disruptors

Our leadership team consists of experienced project managers and data scientists who have a range of complementary skill sets (including project design and implementation, recruitment, moderation, analysis, presentation).

Our services across the UK and Europe, the Americas and China are managed from our central London office. With more than 15 years’ experience as a leading fieldwork provider we are proud to have delivered on the most complex projects.

We have extensive experience in conducting niche B2C research and source respondents for all qualitative and quantitative methodologies.

We hold a large amount of information on our respondents in our proprietary consumer research database. It is 100% GDPR compliant and 100% organically grown.

Research specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • New Product Research
  • Car Clinics
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Bahamas
  • Bahrain
  • Barbados
  • Belgium
  • Bermuda
  • Bolivia
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • Canada
  • Caymen Islands
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Grenada
  • Guatemala
  • Guyana
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Latvia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Malaysia
  • Malta
  • Martinique
  • Mauritius
  • Mexico
  • Monaco
  • Netherlands
  • New Zealand
  • Nicaragua
  • Nigeria
  • Norway
  • Pakistan
  • Panama
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Seychelles
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam

Key people

Mr. Humphry Smith
Director
ESOMAR Member

Maighréad Neligan - Director of Strategy

Rob Godin - Operations Manager

Tom Francis - Senior Project Manager

Marco Di Pietro - Project Manager

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