Criteria Fieldwork Ltd.

London, United Kingdom (GB)

144 Liverpool Road
N1 1LA London
United Kingdom (GB)
Phone: +44-20-7431.4366
Fax: +44-20-7431.4388

Criteria is a dedicated qualitative fieldwork company with over 20 years experience.

Founded 1996
Employees 44
Turnover 3.5 Million Pounds
Interviewers 400

Company type:

  • Data Collection / Field Services

Market Rsearch Society, Market Research Society Company Partner, Association for Qualitative Research

Criteria is a dedicated qualitative fieldwork company with over 20 years experience. We source respondents for all qualitative methodologies including focus groups, on line research, one to one interviews and usability testing.

Our network of over 400 qualitative recruiters around the country makes it easy for us to arrange traditional free found recruitment. In addition we also have an in-house telephone recruitment centre which we use to recruit from our carefully monitored respondent database as well as from client lists.

If you are looking for a committed project partner to work alongside you through the research process from proposal stage to successful completion, then think Criteria, the people people.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Children / Youth's Research
  • Consumer Research
  • New Product Research
  • New Product Research - General

Research Services

  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting

Research conducted in


  • Europe (Northern/Western)


  • United Kingdom (GB)

Key people

Ms. Elaine Francis

James Sainsbury

Danielle Simpson

Daniel Taylor-Lund

Rachael Penny

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