Russell Square House
10-12 Russell Square
WC1B 5EH London
United Kingdom (GB)
Phone: 00 44 207 043 1000
Fax: 00 44 207 043 1010

System1 Research, formerly BrainJuicer, was founded in 2000 and has pioneered the use of behavioural science to better predict innovation, packaging, advertising and shopper marketing that guarantees profitable growth.
Named ‘Most Innovative Company’ by GreenBook 5 years in a row

Founded 2000
Employees 175

Company type:

  • International Market Research Services
  • Quantitative Research Services

System1 Group

Professional Associations:

  • Market Research Society, UK

We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing. Our tools include:

System1 Innovation Testing
Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement.

System1 Ad Testing
Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability.
The more people feel, the more they buy.

System1 Brand Tracking
Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts.

System1 Shopper Marketing
Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose.
Profitable shopper marketing is about moving power, not stopping power.

Research specializations

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Advertising Tracking
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Research - General

Research Services

  • Quantitative
  • Online

Research conducted in


  • Europe (Northern/Western)
  • Worldwide


  • Ireland
  • United Kingdom (GB)

Key people

Mrs. Emma Cooper
MD, Group Operations

Robyn Di Cesare

David Whitelam

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