System1 Research Ltd
London, United Kingdom (GB)
ESOMAR Corporate Member
Russell Square House
10-12 Russell Square
WC1B 5EH London
United Kingdom (GB)
Phone: 00 44 207 043 1000
Fax: 00 44 207 043 1010
System1 Research, formerly BrainJuicer, was founded in 2000 and has pioneered the use of behavioural science to better predict innovation, packaging, advertising and shopper marketing that guarantees profitable growth.
Named ‘Most Innovative Company’ by GreenBook 5 years in a row
Company type:
- International Market Research Services
- Quantitative Research Services
Affiliation:
System1 Group
Professional Associations:
- Market Research Society, UK
We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing. Our tools include:
System1 Innovation Testing
Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement.
System1 Ad Testing
Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability.
The more people feel, the more they buy.
System1 Brand Tracking
Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts.
System1 Shopper Marketing
Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose.
Profitable shopper marketing is about moving power, not stopping power.
Research specializations
Research conducted in
Key people
Jess Messenger
Head of Communication
ESOMAR Member
David Whitelam
