Measure Protocol Ltd.

London, United Kingdom (GB)

Corporate Member ESOMAR Corporate Member

C/O Blick Rothenberg Limited, 7-10 Chandos Street
W1G 9DQ London
United Kingdom (GB)
Phone: 289 200 1907

Measure was created to help consumers take ownership of their data & address data quality issues for buyers. Its blockchain-based protocol facilitates a marketplace for person-based data where individuals take control of their data & monetize it directly with researchers, advertisers & brands.

Founded 2018

Company type:

  • Data Collection / Field Services
  • Online Panels / Online Communities
  • Software / Technology / Platform Provider

Measure was founded in 2018 by a group of media, ad tech, and market research technology veterans. Created to help consumers take ownership of their data and address data quality issues for buyers, Measure is an open blockchain-based protocol that facilitates a marketplace for person-based data where individuals take control of their data and monetize it directly with researchers, advertisers and brands. Consumers contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location through the Measure MSR app. Founded on principles of data sovereignty, privacy, transparency and fair compensation, Measure provides an ecosystem that addresses challenges faced by the market research, advertising and AI industries.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Demographics
  • Parents
  • Entertainment
  • Entertainment Industry
  • IT / Software / Hardware
  • Technology

Research Solutions

  • Brand Research
  • Consumer Research
  • Media Research
  • Media Research - General
  • New Product Research
  • New Product Research - General
  • Online/Mobile Panel

Research Services

  • Mobile Research
  • Mobile Panels
  • Panels
  • Panels - General
  • Quantitative
  • Online
  • Research Software
  • Research Software - General
  • Quantitative
  • Panel Management

Research conducted in

Regions

  • America (North)
  • Europe (Northern/Western)

Countries

  • Canada
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Owen Hanks
CEO and co-founder
ESOMAR Member
Linkedin profile

Paul Neto, CMO

John Martin, CTO

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