London, United Kingdom (GB)

229-231 High Holborn
WC1V 7DA London
United Kingdom (GB)
Phone: +44-20-7400-1000
Fax: +44-20-7405.4778

Leading UK based global research consultancy. Offices in UK, USA and Asia Pacific. Working predominantly with leading blue chip organisations in the B2C service sector.

Founded 1991
Employees 100+
Turnover GBP 16.000.000
Interviewers 1650

Company type:

  • Full Service Market Research Agency

BVA Group; Global (Associated Global Market Research) network

Professional Associations:

  • MRS

ISO 27001;ISO 20252

We help our clients get closer to their customers, stakeholders and employees by translating research data into business intelligence you can act on. We do this through a range of market leading insight tools and a dedicated team of experts. Whether you define your needs by sector or by business challenge, we have a team which can give you the answers. We are market leaders in a number of sectors – hotels, banking, media, transport, travel and tourism – as well as business challenges: branding, customer experience, compliance and more. When you appoint us we want to know where you plan to end up – your goal. We will shape our research recommendations around that, so even if the components we suggest are ‘off the shelf’ the solution will be tailor made for you.

Sole UK licensee for ZMET®, the ground-breaking insight tool from Harvard, founded on modern research into cognitive neuroscience. ZMET® reveals HOW customers think, not just WHAT they think. Owner of a number of trade marked research techniques.

Research specializations

Market Sectors

  • Catering / Hospitality
  • Financial Services
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Employee Research
  • Media Research
  • Media Research - General
  • Syndicated Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Consultancy
  • Advertising / Communication
  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews

Research conducted in


  • Asia (Australasia)
  • America (South)


  • Argentina
  • Australia
  • Bahrain
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Lebanon
  • Luxembourg
  • Malaysia
  • Malta
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Oman
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Russian Federation
  • Saudi Arabia
  • Senegal
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Zimbabwe

Key people

Dr. Cris Tarrant
Chief Executive

Dr. Crispian Tarrant

Mr. Ian Stevens

Mr. Matt Costin

Mr. Ivor Stocker

Mr. James Myring

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