Market Measures Limited

Winchester, United Kingdom (GB)

Corporate Member ESOMAR Corporate Member

Athenia House
SO23 7BS Winchester
Hampshire
United Kingdom (GB)
Phone: 02380460910

Market Measures is an agile, independent UK research and insights consultancy with deep expertise in
retail, FMCG and hospitality.

Founded 1986
Employees 20
Turnover 2500000
Interviewers 800

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator
  • Quantitative Research Services

Professional Associations:

  • MRS

Certification:
MRS

Market Measures is an agile, independent UK research and insights consultancy with 37 years of deep expertise in retail, FMCG and hospitality.

We are committed to bringing you high-value, actionable insights which help you make the business decisions which will drive transformation and growth.

Underpinning this, on every project with us, you will get:

- Experience: direct communication with senior level leadership at all times.
- Clarity: we will tell you what you need to know, not everything you could know.
- Uncompromisingly high service standards: responsive, flexible, organised and a pleasure to work with!
- Close and high-trust relationships: we work as a direct extension of your marketing or insights team, never more than a phone call away.

We combine traditional approaches in qualitative and quantitative research with new techniques and technologies - and our extensive, in-house UK field-force gives us the capability and flexibility to carry out face-to-face research at unbeatable value for money.

Major retailers come to us to better understand their 'Voice of the Non-Customer' - using our proprietary mixed-methodology approach which delivers significant ROI by identifying the actions needed to increase customer footfall and conversion rates.

Our 'Revolve Tracker' enables FMCG brands and retailers to track brand metrics and KPIs - and uncover new and actionable insights - in a more cost-effective and flexible way than major corporate agencies can offer.

Research specializations

Market Sectors

  • Apparel / Clothing
  • Beverages
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Pricing Studies
  • Segmentation Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Consumer Research
  • New Product Research
  • Data Collection / Field Services
  • Field Department - Independent
  • Qualitative
  • Focus groups
  • Quantitative
  • Online

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • Andorra
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • Canada
  • Channel Island
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Hungary
  • Iceland
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jordan
  • Kuwait
  • Latvia
  • Lebanon
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malta
  • Moldova, Republic of
  • Monaco
  • Montenegro
  • Netherlands
  • Norway
  • Oman
  • Palestinian Territory
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Yemen

Key people

Mr. John Gurd
Managing Director
ESOMAR Member
Linkedin profile

Rachel Cristofoli

Crispin Boon

Tobin Sparrow

Elaine Coppard

Resources

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