Kemp House, 152 - 160 City Road, London
EC1V 2NX London
United Kingdom (GB)
Phone: +44 (0)2036958695

With Audiense identify and understand any audience, no matter how specific or unique it is. Effortlessly create reports using filter options such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

Founded 2012
Employees 35

Company type:

  • Software / Technology / Platform Provider

Audiense helps marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, whilst providing insights on who they are and how to engage with them in the most meaningful way. We offer 2 products; Audiense Insights: Audience intelligence and segmentation and Audiense Connect (aka Socialbro): A Twitter marketing tool.

What makes us Unique?
Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests and affinities. Our unique social consumer segmentation provides a great data-foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities. Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture & trends; so that, you can bring effective personalisation and build more relevance in:
- Influencer and Sponsorship selection
- Content/creative development
- PR & Comms strategy
- Media planning in the cookie-less world (e.g. contextual advertising strategy)

What are we trying to solve?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation have become very tactical at the expense of performance marketing

Key people

Mr. Serra Carlos
COO
ESOMAR Member

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