GuineaPig Fieldwork
London, United Kingdom (GB)
22 Percival Road
EN11QX London
LONDON
United Kingdom (GB)
Phone: +44 (0) 208 164 1107
GuineaPig is a UK based, global fieldwork & data collection provider specializing in seldom heard/hard to reach audiences. Working in partnership with our clients, we champion the inclusion of diverse communities in qualitative and quantitative market research studies.
Company type:
- Data Collection / Field Services
- International Market Research Services
- Qualitative Research Consultant / Moderator
Affiliation:
Market Research Society; Association for Qualitative Research (AQR)
Certification:
RAS Accredited Company;
We believe "Hard to reach" should be viewed as a challenge, not an excuse!
Through sustained acceptance of the "hard-to-reach" challenge, we continue to develop bespoke, out-of-the-box methods for recruiting some of the most marginalized groups in the UK and overseas.
Our team of dedicated, effective, forward thinking project managers are a joy to work with and clients consistently report that our participants are some of the best they have ever interviewed. We thrive on surpassing expectations and take pride in delivering to the highest standard.
We recruit all traditional market research audiences including such as:
- Consumer
- Business
- Automotive
- Healthcare
However, thanks to the extensive reach of our partner network, and our unique method of recruitment, we're also able to provide clients with passionate, enthusiastic participants from some of the most niche communities in modern day society, including:
- Ethnic Minority Groups
- LGBTQIA+
- Refugees & Migrants
- Mental Health Disorders
- Poverty & Homeless
- Digitally Excluded
- Disabled & Neurodivergent
Research specializations
Research conducted in
Key people
