Psyma International Inc.

Profile:

- Focus on health related marketing research in domestic and international markets
- Consumer goods, including demanding products such as IT, telecommunications and devices
- Dedicated international and multilingual team of research consultants
- Part of the PSYMA GROUP (global market research organization with offices on four continents) and in close cooperation with all affiliates within the GROUP:
- sharing the expertise of 200 market research experts worldwide drawing on specialized knowledge, instruments or methods gained since the founding of the first Psyma company in 1957
- long experience in ?emerging markets? such as China, Eastern Europe and Latin America giving us particular knowledge of trends, structure and methods

Special Expertise:

- Global qualitative research
- Quantitative services: advanced analytics
- Ideation facilitation
- Online approaches: interviewing, (moderated) blogging
- Made-to-measure ad hoc research through the entire product lifecycle
- Strategic research
- Communication
- New product development
- Handling and ergonomics (drug delivery systems, packaging, equipment, etc.)
- Dedicated Oncology and Vaccines practices
- Proven proprietary research modules:
- BrandScoreManager
- BrandEquityManager
- BrandNameManager
- Psyma Scores
- Product and folder clinics etc.

Regions:

Western and Eastern Europe, USA and Canada, Latin America, Middle East, Asia, Australia, South Africa