LRW, a Material Company

Los Angeles, United States (USA)

1900 Avenue of the Stars
Suite 1600
90067 Los Angeles
CA
United States (USA)
Phone: 1 310 553 0550
Fax: 1 310 553 4607

LRW, a Material Company, translates deep human understanding and sophisticated data analytics into business success for clients.

Founded 1973
Employees 600
Turnover 12/31/2008
Interviewers 750

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • MRA
  • CASRO

LRW, a Material Company, translates deep human understanding and sophisticated data analytics into business success for clients. Voted the #1 most innovative insights firm in North America and the #1 most innovative global strategic consultancy, we tackle business challenges with creativity, passion, and a collaborative orientation.

Since 1973, we have been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. We serve a wide range of industries, including technology and media, pharmaceuticals, consumer packaged goods, retail, food service, financial and business services, automotive, and many more.

In the US, we have 5 CATI telephone centers with 500 stations offering interviewing capabilities in over 60 languages. In addition, we offer a network of central location interviewing facilities in over 200 towns and cities across the country, as well as extensive online capabilities.

Outside of the US, our reliable affiliate network in over 80 countries worldwide represents an invaluable resource to clients that are not experienced in conducting research throughout the world. We also have an office in London. Depending on the scope we would lead projects from the relevant regional HQ.

For projects being conducted in multiple countries and/or global regions, LRW offers a single source for project management and coordination.

Research specializations

Market Sectors

  • Consultancy
  • Cosmetics / Hygiene
  • Detergents
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies
  • Tracking Studies

Research Services

  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Belgium
  • Bolivia
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Curacao
  • Czech Republic
  • Denmark
  • Ecuador
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Guatemala
  • Honduras
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Lichtenstein
  • Luxembourg
  • Malaysia
  • Mexico
  • Monaco
  • Netherlands
  • New Zealand
  • Nicaragua
  • Norway
  • Pakistan
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Russian Federation
  • Saudi Arabia
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Vietnam

Key people

Ms. Joanne Robbibaro
Senior Vice President, General Manager
ESOMAR Member

Mr. Tim McGrew

Mr. David Sackman

Mr. Tim McPartlin

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