LRW, a Material Company

Los Angeles, United States (USA)

Enterprise Partner Enterprise Partner

1900 Avenue of the Stars
Suite 1600
90067 Los Angeles
CA
United States (USA)
Phone: 1 310 553 0550
Fax: 1 310 553 4607

LRW, a Material Company, translates deep human understanding and sophisticated data analytics into business success for clients.

Founded 1973
Employees 600
Turnover 12/31/2008
Interviewers 750

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • MRA
  • CASRO

LRW, a Material Company, translates deep human understanding and sophisticated data analytics into business success for clients. Voted the #1 most innovative insights firm in North America and the #1 most innovative global strategic consultancy, we tackle business challenges with creativity, passion, and a collaborative orientation.

Since 1973, we have been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. We serve a wide range of industries, including technology and media, pharmaceuticals, consumer packaged goods, retail, food service, financial and business services, automotive, and many more.

In the US, we have 5 CATI telephone centers with 500 stations offering interviewing capabilities in over 60 languages. In addition, we offer a network of central location interviewing facilities in over 200 towns and cities across the country, as well as extensive online capabilities.

Outside of the US, our reliable affiliate network in over 80 countries worldwide represents an invaluable resource to clients that are not experienced in conducting research throughout the world. We also have an office in London. Depending on the scope we would lead projects from the relevant regional HQ.

For projects being conducted in multiple countries and/or global regions, LRW offers a single source for project management and coordination.

Research specializations

Market Sectors

  • Consultancy
  • Cosmetics / Hygiene
  • Detergents
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies
  • Tracking Studies

Research Services

  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Belgium
  • Bolivia
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Curacao
  • Czech Republic
  • Denmark
  • Ecuador
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Guatemala
  • Honduras
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Lichtenstein
  • Luxembourg
  • Malaysia
  • Mexico
  • Monaco
  • Netherlands
  • New Zealand
  • Nicaragua
  • Norway
  • Pakistan
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Russian Federation
  • Saudi Arabia
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Vietnam

Key people

Ms. Joanne Robbibaro
Senior Vice President, General Manager
ESOMAR Member

Mr. Tim McGrew

Mr. David Sackman

Mr. Tim McPartlin


Enterprise partners (Global Market Research)

Demanda Pesquisa E Desenvolvimento de Marketing
Rua Consolação, 1992- 4th floors
01302-001 São Paulo
Brazil
Phone: +55-11-3218.8000
Research Strategy Group Inc
111 Queen Street East
Suite 110
M5C 1S1 Toronto
ON
Canada
Phone: 1 416 928 1575
Hycon Research Co., Ltd.
No. 8, Lane 815 Shaanxi Road North
Jing'an District
200040 Shanghai
China
Phone: 0086 21 51080566
Hendal
Žerjavićeva 13
10000 Zagreb
Croatia
Phone: +385-1-487.8180
NMS Market Research
U Nikolajky 13
150 00 Prague 5
Czech Republic
Phone: +420 222 351 611
Update Field Services
106 avenue Marguerite Renaudin
92140 Clamart
France
Phone: +33-1-83621.364
Global Link
5, Konitsis Street
151 25 Maroussi
Athens
Greece
Phone: +30-210-612.8800
MPS - Evolving Marketing Research
Via G. Rosa 28
24125 Bergamo
Italy
Phone: +39-35-421.2311
GMO Research
26-1 Cerulean Tower, 26-1 Sakuragaoka-cho
Shibuya-ku
150-8512 Tokyo
Japan
Phone: +81-3-5459.3244
PSRC
10th Floor OMM CITRA Building
San Miguel Avenue, Ortigas Center
1600 Pasig City
Philippines
Phone: 632 638 4528
Mercury Research SRL
16 Copilului, ground floor
Sector 1
012178 Bucharest
Romania
Phone: +40-21-224.6600
C23 Research (Castello Veintitres S.L.)
Calle Castello 23 - Entreplanta
28001 Madrid
Spain
Phone: +34-91-435.9985
Custom Asia Co. Ltd.
1168/65 Lumpini Tower,
23rd Floor, Rama IV Rd., Sathorn, Thungmahamek
10120 Bangkok
Thailand
Phone: 662 649 9799
Etik Research
Mecidiyekoy Mah. Lati Lokum Sok. No: 4 D: 7 Sisli – Istanbul/Turkiye
1438 Sokak No:5 Kat:4 Daire:7 Alsancak- Izmir/Türkiye
35320 Istanbul, Izmir and Adana
Turkey
Phone: +90 (232) 422 60 40
LRW, a Material Company
1900 Avenue of the Stars
Suite 1600
90067 Los Angeles
CA
United States (USA)
Phone: 1 310 553 0550
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