Geo Strategy Partners

Geo Strategy Partners is a full-service market research and strategy firm specializing in business-to-business and industrial markets. We excel at difficult custom qualitative and quantitative projects requiring access to difficult-to-reach decision-makers, and an understanding of the business context or technical application. We provide the best overall value to our clients when we are engaged not just for research, but to help formulate go-to-market strategies or to develop and test new products or product concepts. We have offices in each hemisphere and fieldwork capability worldwide; over half of our projects are multi-country in scope.

Our quantitative capabilities include sophisticated data analytics. Our qualitative research is led by expert moderators who understand our clients' business models and are knowledgeable about the commercial and industrial markets and applications they are studying. We are best known for our comprehensive market opportunity studies to support strategic growth. The deliverables provide all of the insights and intelligence required to support a go-to-market strategy: market sizing, market attractiveness, decision-makers, decision process, decision drivers, path to purchase, unmet needs, competitive intelligence, and channel strategies.

Our research techniques include in-depth executive interviews (IDIs), focus groups, ethnography, secondary research, data modeling, quantitative surveys, data analytics, and strategic analysis.