7840 Roswell Road
Building 300, Suite 350
30350 Atlanta
Georgia
United States (USA)
Phone: 1 770 650 8495
Fax: 1 678 441 9417

B2B and Industrial market insights and competitive intelligence to support global strategic decision-making and go-to-market strategy formulation. We excel at difficult custom qualitative and quantitative research requiring access to senior decision makers and high-level strategic analysis.

Founded 1992
Employees 23
Turnover 12/31/2011
Interviewers 36

Company type:

  • Consulting services
  • Full Service Market Research Agency

Affiliation:
Geo Strategy Partners Worldwide

Professional Associations:

  • AMA, ASP, BMA

Geo Strategy Partners is a full-service market research and strategy firm specializing in business-to-business and industrial markets. We excel at difficult custom qualitative and quantitative projects requiring access to difficult-to-reach decision-makers, and an understanding of the business context or technical application. We provide the best overall value to our clients when we are engaged not just for research, but to help formulate go-to-market strategies or to develop and test new products or product concepts. We have offices in each hemisphere and fieldwork capability worldwide; over half of our projects are multi-country in scope.

Our quantitative capabilities include sophisticated data analytics. Our qualitative research is led by expert moderators who understand our clients' business models and are knowledgeable about the commercial and industrial markets and applications they are studying. We are best known for our comprehensive market opportunity studies to support strategic growth. The deliverables provide all of the insights and intelligence required to support a go-to-market strategy: market sizing, market attractiveness, decision-makers, decision process, decision drivers, path to purchase, unmet needs, competitive intelligence, and channel strategies.

Our research techniques include in-depth executive interviews (IDIs), focus groups, ethnography, secondary research, data modeling, quantitative surveys, data analytics, and strategic analysis.

Research specializations

Market Sectors

  • Airlines
  • Automotive
  • Charity / Non-profit
  • Chemicals
  • Durables / Electrical Goods
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Service Industries
  • Technology
  • Telecommunications

Research Solutions

  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • International Studies
  • New Product Research
  • New Product Development
  • Segmentation Research
  • Website Usability

Research Services

  • Consultancy
  • Business-to-Business Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • American Samoa
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Bermuda
  • Bolivia
  • Botswana
  • Brazil
  • Brunei
  • Bulgaria
  • Cambodia
  • Cameroon
  • Canada
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Croatia
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Polynesia
  • Georgia
  • Germany
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guam
  • Guatemala
  • Guyana
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Macau
  • Madagascar
  • Malaysia
  • Maldives
  • Mali
  • Marshall Islands
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Namibia
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Norway
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russian Federation
  • Saint Lucia
  • Saudi Arabia
  • Senegal
  • Seychelles
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)

Key people

Mr. Mark Towery
Managing Director
ESOMAR Member

Nancy Musselwhite

Tom Beggs

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