U&I Collaboration

Randolph, United States (USA)

11 Longview Ave
07869 Randolph
New Jersey
United States (USA)
Phone: 1 973 600 9196

The Understanding & Insight Group, a Business Development and Products Research Company, specializes in front-end development of consumer-desired products and services. Purpose-built technologies and diagnostic tools are cornerstones of our proprietary process and integrated approach.

Founded 1999

Company type:

  • Consulting services
  • Qualitative Research Consultant / Moderator
  • Quantitative Research Services

Affiliation:
AMA, ARF, ESOMAR, MRA, PDMA, IFT

Professional Associations:

  • AMA, ARF, MRA, PDMA

Certification:
IFT

The Understanding & Insight Group, a Business Development and Products Research Company, specializes in front-end development of consumer-desired products and services. Purpose-built technologies and diagnostic tools are cornerstones of our proprietary process and integrated approach that produces deep, market-based understanding of people and the products they really want. Our research and real-life testing take place where consumers live and breathe. With refined strategic information, optimal product spaces are quickly and precisely defined so development time and product evaluation costs can be reduced by 50% or more. Since our founding in 1999, our comprehensive process has lead to more than 500 successful product launches. That's why we say It Works Everytime!® The Understanding & Insight Group Knows the Way to Secure Success... for any size business, any product or service, any market, anywhere in the world. Proprietary Products. Refined Technologies. Comprehensive Understanding. Original Thinking. Unparalleled Results.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Tobacco / Cigarettes

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Ethnographic Research
  • New Product Research
  • New Product Research - General
  • New Product Development
  • Packaging / Design
  • Scenario Planning

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • Creativity / Ideation Workshops
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Online
  • Research Software
  • Qualitative
  • Ethnography

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Brazil
  • Canada
  • China
  • Colombia
  • France
  • Germany
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Nigeria
  • Philippines
  • Russian Federation
  • Saudi Arabia
  • Spain
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Ms. Jennifer Vahalik
General Manager & Chief Research Officer
ESOMAR Member

Jacqueline Beckley