693 5th Avenue
10th floor
10022 New York
New York
United States (USA)
Phone: 201 356 9394
Fax: 312 268 7362

Our front-to-back fieldwork spans the globe. Our unrivaled field directors mobilize our worldwide network to deliver dependable research that empowers your clients to make smart, forward-thinking, business-boosting decisions with clarity and confidence.

Founded 2008
Employees 25

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Insights, AMA,WIRe, Quirks, PMRG, TRC, MREF

Professional Associations:

  • Insights, AMA,WIRe, Quirks, PMRG, TRC, MREF

Certification:
Professional Researcher Certification [PRC]

Global Research for Ambitious Brands

FUEL is a global field management firm, offering online and in-person qualitative and quantitative research solutions. With our extensive background in all methodologies, our unsurpassed knowledge of worldwide markets and online technologies, our consultative team mobilizes our network of moderators, recruiters, data experts, facilities, translators, technology platforms, online panels, and anything else you may need to complete research – all with 24/7 support. FUEL provides dependable qualitative and quantitative research solutions across the globe that empower you to make decisions with clarity and confidence.

The Focus Room has been specializing in US nationwide qualitative recruiting for 20 years. Our bi-lingual recruiting team and Sr. Project Managers are experts at making sure you have tech-savvy and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Our wide range of experience & our expert internal recruitment team provide valuable insight into the US market that gives us with the edge needed to fulfill your research objectives and exceed your expectations. Our Orange County, CA studio is designed to optimize your research with state-of-the-art technology, 3 modern suites, flexible layouts & a retractable wall providing ample social distance space. We invite you to collaborate with us to see how we can help you can help you bring your brand into focus.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Textile / Fashion / Clothing

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Development

Research Services

  • Consultancy
  • New Product Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Social Media Research
  • Qualitative

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • Algeria
  • Angola
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bangladesh
  • Barbados
  • Belgium
  • Belize
  • Benin
  • Bolivia
  • Botswana
  • Bouvet Island
  • Brazil
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Central African Republic
  • Chad
  • Chile
  • China
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Ethiopia
  • Finland
  • France
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Greece
  • Greenland
  • Guatemala
  • Guinea
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lithuania
  • Madagascar
  • Malawi
  • Malaysia
  • Mali
  • Malta
  • Mauritania
  • Mauritius
  • Mexico
  • Monaco
  • Montenegro
  • Morocco
  • Mozambique
  • Namibia
  • Netherlands
  • Netherlands Antilles
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norway
  • Pakistan
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tanzania
  • Thailand
  • Togo
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Zambia
  • Zimbabwe

Key people

Mr. Bart Hofford
Director Global Field Service
ESOMAR Member

Don Seok

Tiffany Hays

Amenities

Facility details

Locations:

NYC Manhattan

Building type:

Office Building

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Video-conferencing
Video-streaming
Wireless Internet

Recruiting method:

Database

Recruiting area:

New York City and surrounding boroughs

Travel time:

30 minutes from airport

2 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
13X18 feet
11
10
Focus Group
16X16 feet
12
10
Focus Group
15X20 feet
8
14

Office pictures

Share this company: Share on LinkedIn Share on Facebook Share on Twitter