693 5th Avenue
10th floor
10022 New York
New York
United States (USA)
Phone: 201 356 9394
Fax: 312 268 7362

Our front-to-back fieldwork spans the globe. Our unrivaled field directors mobilize our worldwide network to deliver dependable research that empowers your clients to make smart, forward-thinking, business-boosting decisions with clarity and confidence.

Founded 2008
Employees 25

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Insights, AMA,WIRe, Quirks, PMRG, TRC, MREF

Professional Associations:

  • Insights, AMA,WIRe, Quirks, PMRG, TRC, MREF

Certification:
Professional Researcher Certification [PRC]

Global Research for Ambitious Brands

FUEL is a field management firm, offering qualitative and quantitative research solutions worldwide. With a global reach of heavily-vetted partners and 24/7 support, our consultative and powerful team mobilizes our network of moderators, recruiters, data experts, facilities, translators, technology platforms, and anything else you may need to complete your market research project.

With an extensive background in all methodologies, including the latest online qualitative technologies, an unsurpassed knowledge of global markets and cultures, and experience across many sectors, we customize our approaches and organize our teams to ensure maximum actionability. FUEL provides dependable research solutions that empower you to make decisions with clarity and confidence.

The Focus Room, our New York City boutique studio, has been a leading Manhattan based qualitative facility for more than 30 years. Designed to optimize your research, our studio features state-of-the-art technology, three modern suites, flexible layouts, stylish furnishings, and an expert management team.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Textile / Fashion / Clothing

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Development

Research Services

  • Consultancy
  • New Product Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Social Media Research
  • Qualitative

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • Algeria
  • Angola
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bangladesh
  • Barbados
  • Belgium
  • Belize
  • Benin
  • Bolivia
  • Botswana
  • Bouvet Island
  • Brazil
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Central African Republic
  • Chad
  • Chile
  • China
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Ethiopia
  • Finland
  • France
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Greece
  • Greenland
  • Guatemala
  • Guinea
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lithuania
  • Madagascar
  • Malawi
  • Malaysia
  • Mali
  • Malta
  • Mauritania
  • Mauritius
  • Mexico
  • Monaco
  • Montenegro
  • Morocco
  • Mozambique
  • Namibia
  • Netherlands
  • Netherlands Antilles
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norway
  • Pakistan
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tanzania
  • Thailand
  • Togo
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Zambia
  • Zimbabwe

Key people

Mr. Bart Hofford
Director Global Field Service
ESOMAR Member

Don Seok

Tiffany Hays

Amenities

Facility details

Locations:

NYC Manhattan

Building type:

Office Building

Facility features:

1;2;3;4;6;7;8;9;11;12;14

Recruiting method:

Database

Recruiting area:

New York City and surrounding boroughs

Travel time:

30 minutes from airport

2 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
13X18 feet
11
10
Focus Group
16X16 feet
12
10
Focus Group
15X20 feet
8
14

Office pictures

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