Estudios Psico Industriales/Brand Synergy/SInergia

Mexico City, United States (USA)

Flamarion #5
Colonia Anzures
11590 Mexico City
distrito federal
United States (USA)
Phone: 52 1 5555014459
Fax: +52-55-545.8922

We are a full service research company with 40 years of experience doing in-depth strategic driven market Research throughout Latin America for a wide range of prestigious international clients,…

Founded 1972
Employees 30 TC

Company type:

  • Full Service Market Research Agency

Affiliation:
Esomar, MRA, QRCA, AMA

We are a full service research company with 40 years of experience doing in-depth strategic driven market Research throughout Latin America for a wide range of prestigious international clients, companies and market research firms. Qualitative and Quantitative in a very side range of industries from food and beverages to automobile research. We introduced qualitative research here in 1972 based on techniques originally developed out of La Sorbonne and have conducted more than 30,000 focus groups as well as individual interviews. WE pride ourself on the depth of design and analysis we provide in each study. Everyone is custom there is no cookie cuter approach to our research. We also have set up an independent division, Sinergia, offering the rental of facilities for focus group sessions, in-depth interviews and application of questionnaires. These facilities are very large and spacious offering your client maximum comfort and we can offer a senior moderator and a debriefing should you want to view the groups and develop your own report. Some of our clients over the years have included AXA, Cocacola, Kellogs, Sabritas (Frito Lay), Hiab, Ferrero Roche, etc. Some of the research companies have been Harris Interactive, The Marketing Clinic, AUG, North American Opinion Research, People, Inmotion, etc.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Durables / Electrical Goods
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Consumer Research
  • New Product Research
  • Car Clinics
  • Psychological / Motivational Research

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Business-to-Business Research
  • Marketing Research
  • Political / Opinion Research
  • Qualitative
  • In-depth interviews

Research conducted in

Regions

  • America (Central)
  • America (South)
  • America (North)

Countries

  • Argentina
  • Belize
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Falkland Islands
  • French Guiana
  • Guatemala
  • Guyana
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • United States (USA)
  • Uruguay
  • Venezuela

Key people

Ms. Elizabeth Anne Ramsdell Matte
Director/owner
ESOMAR Member

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