Armature Group, Inc.

Wynnewood, United States (USA) Corporate Member ESOMAR Corporate Member

308 East Lancaster Avenue, Suite 215
19096 Wynnewood
Pennsylvania
United States (USA)
Phone: 267 776 4000
Fax: 267 776 4001

Armature Group, Inc. is a privately-held professional service firm that conducts market research for the pharmaceutical, biotech, and medical device industries on a global basis. We specialize in…

Founded 2014
Employees 2
Interviewers 2

Company type:

  • Consulting services

Professional Associations:

  • CASRO

Certification:
WBE from WBENC

Armature Group, Inc. is a privately-held professional service firm that conducts market research for the pharmaceutical, biotech, and medical device industries on a global basis. We specialize in selecting and devising approaches that we tailor to meet each study’s unique research and business needs, and then we implement the customized solution, do the research ourselves, and produce meaningful insights.

We engage in market research, consulting, and workshops facilitation, including:
• Qualitative and Quantitative Market Research
• Extensive in Global and US Domestic Markets
• Positioning, Co-Positioning, Portfolio Positioning
• Landscape Evaluation & Value Proposition Review
• Awareness, Attitude, Trial, Usage Studies
• Demand & Tracking Studies
• Communications – Creative Ads, Messages, Detail Aids
• Health Care Professional Experiences, Psychographics, Segmentation
• Patient/Caregiver Experiences, Psychographics, Segmentation
• Consulting & Facilitating Discussions Around Strategy & Tactics
• Synthesis & Evaluation of Prior Research; Future Research Goal-Setting

The founders of Armature Group each has over 15 years of experience in primary healthcare market research. We have training and experience in behavioral and decision-making science and strong backgrounds in academic research, teaching, writing, and journalism

Research specializations

Market Sectors

  • Healthcare / Pharmaceutical
  • New Products

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Psychographic Research
  • Scenario Planning
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Questionnaires

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • Iceland
  • Ireland
  • Italy
  • Japan
  • Korea, Republic of
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom (GB)
  • United States (USA)

Key people

Dr. Sally Davis
President
ESOMAR Member

Mr. Thomas Kern

Share this company: Share on LinkedIn Share on Facebook Share on Twitter