Armature Group Inc.

Armature Group, Inc. is a privately-held professional service firm that conducts market research for the pharmaceutical, biotech, and medical device industries on a global basis. We specialize in selecting and devising approaches that we tailor to meet each study’s unique research and business needs, and then we implement the customized solution, do the research ourselves, and produce meaningful insights.

We engage in market research, consulting, and workshops facilitation, including:
• Qualitative and Quantitative Market Research
• Extensive in Global and US Domestic Markets
• Positioning, Co-Positioning, Portfolio Positioning
• Landscape Evaluation & Value Proposition Review
• Awareness, Attitude, Trial, Usage Studies
• Demand & Tracking Studies
• Communications – Creative Ads, Messages, Detail Aids
• Health Care Professional Experiences, Psychographics, Segmentation
• Patient/Caregiver Experiences, Psychographics, Segmentation
• Consulting & Facilitating Discussions Around Strategy & Tactics
• Synthesis & Evaluation of Prior Research; Future Research Goal-Setting

The founders of Armature Group each has over 15 years of experience in primary healthcare market research. We have training and experience in behavioral and decision-making science and strong backgrounds in academic research, teaching, writing, and journalism