Broadway 222 19th Floor
10038 New York
United States (USA)
Phone: 1 347 759 6018

Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our client.

Founded 2005

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility

Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our clients. In addition, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China. Services offered: Qualitative Market and Consumer Research; Focus groups; Individual interviews; Projective techniques; Quantitative Market and Consumer Research; Online surveys; Innovation Research; Semiotics; Co-creation techniques; Workshops; Brand Strategy; Brand platform development; Brand valuation; Brand Management; Brand audit; Brand implementation research & assessment; Brand Name Creation and Testing; Chinese brand naming; International brand naming; Corporate brands; Product brands; Service brands; Legal and linguistic checks; Consumer testing.

Research specializations

Market Sectors

  • Beverages
  • Catering / Hospitality
  • Demographics
  • Children
  • Durables / Electrical Goods
  • Logistic / Mail / Transportation

Research Solutions

  • Brand Research
  • Demographic Research
  • Projective Techniques
  • Public Opinion / Political
  • Opinion Polling
  • Tracking Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Omnibus Surveys
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in

Regions

  • Asia (Pacific)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Brazil
  • Cambodia
  • Canada
  • China
  • France
  • Hong Kong
  • Indonesia
  • Japan
  • Korea, Republic of
  • Malaysia
  • Singapore
  • United States (USA)

Key people

Mr. Ray Ju
Senior Corporate Branding Specialist
ESOMAR Member

Mrs. Denise Sabet

Ms. Ying Mu

Ms. Susan Moon

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