The ARF (Advertising Research Foundation)

New York, United States (USA)

Corporate Member ESOMAR Corporate Member

432 Park Avenue South - 4th Floor
10016-8013 New York
NY
United States (USA)
Phone: 212 751 5656

Since 1936, the Advertising Research Foundation (ARF) has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices have benefited its Marketer, Media, Agency & Research member companies.

Founded 1936
Employees 35

Company type:

  • Consulting services
  • Related and Support Services

Our Mission: To further, through research, the scientific practice of advertising and marketing.

Technology has been both a boon and a bane to marketers: more ways to connect with customers, but far more complexity. There has never been a more critical need for solid information, standards, and transparency. Businesses can only grow when operating on correct information and real insights — drawn from empirical research, objective experiments and valid market tests.

Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices have benefited its 400+ member companies many times over. Only the ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better at what we do.

Research specializations

Market Sectors

  • Advertising / Public Relations

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Consumer Research
  • Media Research
  • Media Research - General
  • Audience Research

Research Services

  • Analytical Services
  • Big Data
  • Biometrics Research
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Advertising / Communication
  • Audience / Media Measurement
  • Consumer Research

Research conducted in

Regions

  • America (North)

Countries

  • United States (USA)

Key people

Mr. Scott McDonald
President and CEO
ESOMAR Member

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