Decision Analyst

Arlington, United States (USA)

2670 E Lamar Blvd
76011 Arlington
Texas
United States (USA)
Phone: 8176406166

Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques.

Founded 1978
Employees 100+

Company type:

  • Full Service Market Research Agency
  • Quantitative Research Services
  • Analytical services

Professional Associations:

Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques. The firm melds qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve the most complex marketing and business problems. New product development is a major focus, including ideation and brainstorming, concept development, concept testing, and new product sales forecasting. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its 150 employees.

Decision Analyst helps its Clients...

• Create winning marketing strategies.
• Develop exciting new products.
• Build powerful brands.
• Improve product acceptance.
• Increase advertising effectiveness.
• Boost package design performance.
• Strengthen promotional programs.
• Optimize pricing strategies.
• Enhance the customer shopping experience.
• Optimize employee recruiting and retention.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Consumer Services
  • Healthcare / Pharmaceutical
  • New Products

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Consumer Research
  • Segmentation Research

Research Services

  • Analytical Services
  • Modeling and Forecasting Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Mobile Research
  • Mobile Ethnography
  • Panels
  • Panels - General

Research conducted in

Regions

  • America (Central)
  • America (North)
  • America (South)
  • Asia (Australasia)
  • Asia (Pacific)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Greenland
  • Iceland
  • India
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Jerry Thomas
President/CEO
ESOMAR Member

Resources

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