395 Riverside Dr.
10025 New York
United States (USA)
Phone: 1-518-469-2900

Insight By Design is a cutting-edge full-service consumer and B2B insights agency delivering exceptional value compared to traditional research companies. We're agile research and design-thinking experts. We insist on senior level partners leading every engagement to ensure your success.

Founded 2011

Company type:

  • Full Service Market Research Agency
  • Online Panels / Online Communities
  • Quantitative Research Services

Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning.

By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.

We work with top marketing, advertising and communications agencies, insights companies and directly with clients at leading brands across a wide range of industries with particular expertise in retail, entertainment / media, CPG and financial services.

Our flexible, partnership-based model allows us to offer exactly the right resources needed for each assignment without the excessive mark-ups of the big suppliers.

Our areas of expertise cover:
- B2B and consumer audiences
- Decision process & customer journey mapping
- Strategic quantitative research: consumer segmentation, market landscape, product development & more
- Expert qualitative research including remote / video-based ethnography, in-home use tests, multimedia diaries and much more
- Early stage innovation and ideation, concept testing, brand positioning, advertisement evaluation, brand tracking, voice of the customer & more

In addition, we can work seamlessly with client side and agency teams on any of the following and much more:
• Stunning infographics and videos engage stakeholders
• Customized Voice of the Customer communities
• Innovative online and mobile research techniques
• Curating the best emerging technologies and tools tailored for your needs

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Consumer Services
  • Financial Services
  • Gay & Lesbian Market
  • Technology

Research Solutions

  • Brand Research
  • Business-to-business
  • Consumer Research
  • Ethnographic Research
  • Media Research
  • Internet / Online/Mobile

Research Services

  • Consultancy
  • Advertising / Communication
  • Marketing Research
  • Panels
  • Communities
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Research Software
  • Quantitative
  • Reporting, Presentation, Data Visualisation

Research conducted in


  • Africa
  • America (Caribbean)
  • America (North)
  • America (South)
  • Asia (Australasia)
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
  • Middle East


  • Australia
  • Brazil
  • China
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Italy
  • Japan
  • Poland
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Virgin Islands (USA)

Key people

Mr. Christopher Aswad
President / Founder
Linkedin profile

Alison Principe

Anne Bitter

Andrea Galvin

Tara Malone


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