Clos de la Futaie, 5
B-1410 Waterloo
Brabant Wallon
Belgium
Phone: 322 376 5210
Fax: 322 376 5214

JPCR propose services based on 3 pillars:
1. Qualitative Market Research:
- All “traditional” qualitative research methods.
- “Reconnect with the consumer” approaches, Consumers & Shopper…

Founded 1999
Employees 2
Turnover € 450.000
Interviewers 4

Company type:

  • Full Service Market Research Agency

JPCR propose services based on 3 pillars:

1. Qualitative Market Research:
- All “traditional” qualitative research methods.
- “Reconnect with the consumer” approaches, Consumers & Shopper days.
- Ethnographic Research…

2. Consumer focused & creative team processes:
a. ‘Brand Innovation Generator’® aimed at developing an inspiring and differentiating brand vision.
b. ‘Interactive Trend Innovation Shaker’® aimed at capitalising on “trends” to generate relevant innovations.

3. Vox Populi online platform®: the “participative research” platform:
- Vox Populi Blog®: the qualitative research method web 2.0
- Vox Populi ID Box®: the creative and participative idea box
- Vox Populi Quali-Quanti®: the depth of quali with the scope of quanti

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Cosmetics / Hygiene
  • Financial Services
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Children / Youth's Research
  • Consumer Research
  • Ethnographic Research

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Online

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Belgium
  • Denmark
  • France
  • Germany
  • Italy
  • Netherlands
  • Norway
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)

Key people

Mrs. Corinne Rosinski
Managing Director
ESOMAR Member

Mr. Jean-Paul Crabbé

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