SynapsesQuali

Vilvoorde (Brussels North), Belgium

672, Sint-Annalaan
1800 Vilvoorde (Brussels North)
Belgium
Phone: 322 759 9199
Fax: 322 262 3092

SynapsesQuali is a market research institute specialized in Qualitative research and Innovation support, conducting multi-country projects ((mainly EU and occasionnally rest of world). Senior team of researchers combining classic quali approaches to new digital channels. BtoC, BtoB and Healthcare.

Founded 2007
Employees 3
Turnover 750.000
Interviewers 6 (in Benelux)

Company type:

  • Qualitative Research Consultant / Moderator

Professional Associations:

  • Febelmar, Ephmra

SynapsesQuali is a market research institute specialized in Qualitative research and Innovation support, conducting multi-country projects ((mainly EU and occasionnally rest of world).

We offer:

- Full range of qualitative research services :
* from more classic quali methodologies (focus groups, in depth interviews, ethno, observation, shopper, creative sessions, online, mobile and social network approaches)
* to more disruptive approaches, enriching the possibility to collect insightful data and supporting innovation (co-creation, neuro-feedback, storytelling, qualitative datamining)

- conducting as well exploratory as more operational researches

- a team combining the experience of passionated « quali » researchers and the support of original ICT tools(internet, multi-media, mobile,…)

- specialised in dedicated communities, as well in BtoC (e.g. North African/Turkish communities) as in Heathcare research (e.g. dedicated patient profiles or specialists)

- adapting qualitative research with current ways of living, interacting, communicating, entertaining...

- our passions: brands, communication, activations, human beings, from insights to business opportunities

Our aim is to provide permanent inspiration to imagine the future of your brands, together.

Research specializations

Market Sectors

  • Automotive
  • Confectionery
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Telecommunications

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • International Studies
  • Segmentation Research

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Indonesia
  • Italy
  • Japan
  • Lebanon
  • Luxembourg
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Tunisia
  • Turkey
  • United States (USA)

Key people

Mr. Pedro Zaragoza
Managing Director
ESOMAR Member

Ms. Nathalie Van Stallen

Ms. Françoise Godfroid

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