1 Gaston Geenslaan
Bioincubator
3001 Leuven
Belgium
Phone:

Consumer Neuroscience (also known as ‘Neuromarketing’) is a relatively young domain within the field of marketing research. Spurred by insights in behavioural psychology, marketing consultants…

Company type:

  • Analytical services

Consumer Neuroscience (also known as ‘Neuromarketing’) is a relatively young domain within the field of marketing research. Spurred by insights in behavioural psychology, marketing consultants have been looking for theories to decode the inner working of a consumer’s ‘buying button’, which can be considered the core Neuromarketing quest.

Key people

Mr. Hannes De Wachter
CEO
ESOMAR Member
Linkedin profile

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